Tira is extending its presence beyond beauty shelves and into the everyday lives of its community, Reliance Retail says
| Photo Credit:
DHIRAJ SINGH
Reliance Retail’s omnichannel beauty retail platform Tira is making its foray into lifestyle merchandise and has started with insulated tumblers, in time for the summer season. It will be following up with other lifestyle categories such as wellness products, travel and utility accessories, apparel, and self-expression products.
“With this category expansion, Tira is building a deeper brand universe, extending its presence beyond beauty shelves and into the everyday lives of its community,” Reliance Retail said in a statement.
The retailer said the products being launched would not be just beauty products “but lifestyle companions crafted to complement the routines of beauty enthusiasts, bringing a sense of joy, self-expression, and design-forward utility into their daily lives.”
The tumblers being launched will be available in two sizes – 1.2 litre and 600 ml. Also being launched is a sipper bottle with a capacity of 1 litre for hydration on-the-go.
The lifestyle segment will be a new category in the making for Tira and with this expansion beauty, lifestyle and personal ritual would be integrated.
The merchandise would be available both online and offline.
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Published on April 23, 2025
