IDFC FIRST Bank on Monday said it has launched an upgraded version of its “FIRST WOW! Credit Card”, backed by a fixed deposit (FD).
The private sector lender, in a statement, said the card, which is available against an FD from ₹20,000 and is open to all applicants aged 18 and above, has zero Fx markup on all international spends, offers dual card with Mastercard and RuPay UPI, rewards on UPI spends, trip protection, among others.
Cardholders get a physical Mastercard plus a UPI-enabled RuPay virtual credit card both seamlessly linked to the same account with a unified credit limit and a single consolidated statement.
As at September-end 2025, the number of credit cards in force of the bank stood at 40 lakh, with an outstanding book of Rs 8,638 crore (or 3 per cent of the loan book).
In its second quarter presentation, the Bank said credit cards cost-to-Income ratio has come down from 240 per cent (in FY22) to 96 per cent (H1 FY26) in about four years and expected to reduce further to 75 er cent with scale by FY27.
Published on December 8, 2025
