The Government of Maharashtra has signed a ₹2,500-crore Memorandum of Understanding with Rural Enhancers Group and Nutrifresh Farm Tech India Pvt. Ltd. at the World Economic Forum, in the presence of Chief Minister Devendra Fadnavis.
The agreement aims to promote climate-smart and technology-driven farming across the state. The MoU was signed by Ambar Ayade, Managing Director and CEO of Rural Enhancers Group, and Sanket Mehta, CEO of Nutrifresh Farm Tech India Pvt. Ltd.
Nutrifresh will bring its expertise in Controlled Environment Agriculture, deploying Artificial Intelligence and Internet of Things-based systems to deliver consistent, high-quality agricultural produce.
The Role
Founded in 2019 in Pune, Nutrifresh currently operates across more than 15 Indian states and international markets, offering over 50 agricultural products. The company plans to expand operations to 2,000 acres by 2028 and targets annual revenues of USD 250 million.
As per the MoU, Rural Enhancers Group will act as the funding agency and project integrator, while the state government will provide policy, institutional, and implementation support. The project will be financed through a blended funding model involving UAE-based financial institutions, Indian public sector banks, development finance institutions, and foreign banks.
Ayade said the initiative is expected to generate large-scale direct and indirect employment, promote climate-resilient farming practices, support agri-tourism and women’s empowerment, and significantly enhance farmers’ incomes across Maharashtra.
Published on January 22, 2026
