Hindustan Zinc Limited, one of the world’s largest integrated zinc producers and amongst the top five silver producers globally, has launched ‘Zinc Moolya’, an Indian rupee (INR) live pricing module on its flagship metal e-commerce platform, Vedanta Metal Bazaar (VMB).
Designed to democratise access to metal pricing, ‘Zinc Moolya’ enables businesses across India, particularly MSMEs and small-volume buyers, to view, book and lock transparent, real-time metal prices in the INR aligned with global benchmarks, said a company statement.
Launched in 2022, Vedanta Metal Bazaar (VMB) is India’s first online metal marketplace for metal procurement. It offers a seamless digital experience, allowing buyers to access live prices, place orders and manage end-to-end transactions with transparency. Trusted by thousands of businesses nationwide, VMB has emerged as a transformative force in reshaping how metals are sourced across India, the company said.
LME-linked
‘Zinc Moolya’ marks a significant enhancement to the platform’s capabilities. It provides live landed prices in INR, dynamically linked to the London Metal Exchange (LME), ensuring accurate and up-to-date price discovery.
“In a market where volatility in the INR–USD exchange rate often makes it challenging for small and mid-sized businesses to accurately fix their raw material costs, Zinc Moolya addresses a critical issue by enabling pricing certainty directly in Indian rupees,” the statement said.
This will help MSMEs and emerging enterprises to participate more actively in the metals market, enabling faster decision-making, improved competitiveness and stronger integration into domestic and global value chains.
Arun Misra, CEO of Hindustan Zinc, said, “With the introduction of Zinc Moolya on Vedanta Metal Bazaar, we are fundamentally reshaping how metals are bought in India by removing entry barriers that have traditionally favoured scale… At Hindustan Zinc, we see digital innovation as a nation-building tool…one that strengthens trust, improves competitiveness, and enables India’s manufacturing ecosystem to grow with confidence and resilience.”
The initiative aligns with the national vision of Atmanirbhar Bharat, strengthening India’s industrial backbone while reducing information asymmetry and enhancing trust in commodity procurement, it said.
Hindustan Zinc’s portfolio, serving 40 countries, includes London Metal Exchange (LME) registered products such as Special High-Grade Zinc, High-Grade Zinc, EcoZen – low-carbon ‘green’ zinc, Prime Western Zinc, Continuous Galvanizing Grade Zinc, High-Grade Jumbo Zinc, and die-casting alloys (Alloy 3 and Alloy 5), along with Special High-Grade Lead.
Published on January 29, 2026
