AU Small Finance Bank and Zaggle have launched the AU Zaggle Co-Branded Retail Credit Card on Visa and RuPay networks. (a representative illustration)
AU Small Finance Bank (AU SFB) and Zaggle Prepaid Ocean Services Ltd (Zaggle) have launched the “AU Zaggle Co-Branded Retail Credit Card” on both Visa and RuPay networks.
The Card, which offers customers the flexibility to choose their preferred payment network, comes with a “Zagg Coins-to-cashback” proposition, enabling cardholders to earn accelerated Zagg Coins across UPI and contactless spends, higher cashback upon crossing spend milestones and much more, AU SFB and Zaggle said in a joint statement.
Zagg Coins can be converted into cashback through the zagg.money app, with the amount directly credited to the cardholder’s credit card account, it added. Zaggle is a spend management and SaaS-led fintech platform.
Yogesh Jain, Chief Operating Officer, AU Small Finance Bank, said: “By combining AU’s trusted banking strengths with Zaggle’s digital rewards and engagement ecosystem, we are introducing a unique proposition that enhances the way customers engage with their everyday spending needs.”
Raj P. Narayanam, Founder & Executive Chairman, Zaggle, said, “The future of credit cards lies in personalization, flexibility and relevance. Consumers today expect financial products to adapt to their lifestyle rather than the other way around….The subscription-based Value Passes allow customers to curate benefits around how they actually spend, creating a more rewarding and engaging experience. We believe this innovation has the potential to redefine customer expectations from retail credit cards in India.”
Published on July 9, 2026
