Ageas Federal Life Insurance brand ambassador Sachin Tendulkar and Managing Director and CEO Jude Gomes
Ageas Federal Life Insurance unveiled its new brand identity on Tuesday, introducing a refreshed logo and the brand promise “Har Wada Mumkin – Promises Made Possible.” Managing Director and CEO Jude Gomes launched the new identity alongside brand ambassador Sachin Tendulkar in Mumbai.
The new logo features two unifying arcs symbolising protection and guidance, with a colour palette of orange and violet representing optimism and trust respectively. Gomes stated the identity reflects the company’s commitment to simplifying insurance and making financial protection more accessible across India.
The rebranding comes as the company demonstrates strong financial performance. Ageas Federal ranks fourth in solvency among private life insurers with a 270 per cent solvency ratio as of March 2025. The company achieved 13 per cent year-on-year growth in Individual Annual Premium Equivalent for the period ending October 30, 2025, outpacing the industry’s projected 9 per cent growth. It also maintained a 100 per cent Individual Claim Settlement Ratio for FY25.
Ageas Federal, a joint venture between the Ageas Group and Federal Bank that began operations in 2008, operates through 3,770-plus branches including partner bank branches. As of March 31, 2025, the company has issued over 19.71 lakh policies with a sum assured exceeding ₹27,558 crore and manages assets worth over ₹18,956 crore.
Published on December 10, 2025
