Intel launches new Xeon server processors amid competition with AMD

Intel launches new Xeon server processors amid competition with AMD



Intel launched its next generation Xeon server processors on Tuesday, as it looks to claw back data center market share and revealed that its Gaudi 3 artificial intelligence accelerator chips would be priced much lower than its rivals’ chips.

 


The sixth generation Xeon chips are crucial for Intel , which has been steadily losing data center market share to Advanced Micro Devices (AMD).

 


Intel’s share of the data center market for x86 chips has declined 5.6 percentage points over the past year to 76.4 per cent, with AMD now holding 23.6 per cent, according to data from Mercury Research.

 


Stumbles with Intel’s manufacturing process have allowed AMD to take business as it uses Taiwan Semiconductor Manufacturing Co to fabricate its chips.

 


The Xeon 6 server processors come in two main flavors, a larger, more powerful version, and an “efficiency” model that Intel pitched as a replacement for older-generation chips.

 


To achieve the same level of computing power as its second generation chips, they will now require about 67 per cent fewer server racks with the efficiency model, which is designed to serve media, websites and perform database calculations.

 


“Simply put, performance up, power down,” Intel Chief Executive Pat Gelsinger said at the Computex trade fair in Taipei, where he gave a presentation of the server.

 


The more powerful performance model is designed to run the computations necessary to generate responses from complex AI models and other tasks that need the increased horsepower.

 


The “efficiency” Xeon chip is available on Tuesday, with the “performance” model arriving in the third quarter. Intel plans to launch additional variations next year. The sixth generation chip was delayed a year because the company wanted to use a different manufacturing process.

 


On a briefing call with reporters, Intel said that a Gaudi 3 accelerator kit, which includes eight of the AI chips, sells for about $125,000, and the earlier generation Gaudi 2 has a list price of $65,000.

 


Speaking in Taipei, Gelsinger said the prices looked “pretty compelling”, especially compared with competitors.

 


“In other words, it crushes the competition.” AMD and Nvidia do not discuss pricing of their chips. A comparable HGX server system with eight Nvidia H100 AI chips can cost more than $300,000, according to custom server vendor Thinkmate.

 


Intel revealed the details of the Gaudi 3 AI chip in April and has positioned it as a considerably cheaper and viable alternative to Nvidia’s H100 chips.

 

Also on Tuesday, Intel said its next generation laptop chip, called Lunar Lake, uses 40 per cent less power and has more a powerful AI processor in it. Intel said it will ship the chip in the third quarter.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Jun 04 2024 | 10:17 AM IST



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Google to lay off at least 100 employees from its cloud unit teams

Google to lay off at least 100 employees from its cloud unit teams



Alphabet-owned Google is laying off at least 100 employees from several teams in its cloud unit, CNBC reported on Monday.

 


Roles in sales, operations and engineering, consulting and “go to market” strategy were some of the positions cut, the report said, citing internal correspondence.

 


“We continue to evolve our business to meet our customers’ priorities and the significant opportunity ahead”, a spokesperson for Google told Reuters in an emailed statement.

 


“We maintain our commitment to investing in areas that are critical to our business and ensure our long-term success.” The report comes after the California-based tech giant laid off an unspecified number of employees across different teams in April as it cracks down on costs.

 

Google also laid off hundreds of employees in January following a slew of recent job cuts across the tech and media industry as companies grapple with economic uncertainty.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Jun 04 2024 | 8:07 AM IST



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Tech wrap Jun 3: OnePlus 12 Glacial White launch, AMD Ryzen AI 300 and more

Tech wrap Jun 3: OnePlus 12 Glacial White launch, AMD Ryzen AI 300 and more



OnePlus on June 3 introduced its premium flagship smartphone, the OnePlus 12, in a new Glacial White colour. The Chinese smartphone maker said that the OnePlus 12 Glacial White’s design is inspired by glaciers and snowscapes. The new colour variant will join Flowy Emerald and Silky Black colour options, that are already available for purchase, on June 6.


Aimed at next-generation AI PCs, the Ryzen AI 300 series boasts a dedicated neural processing unit (NPU) capable of 50 TOPS of AI processing power. AMD said that the Ryzen AI 300 series delivers leadership performance for AI PCs across a broad range of applications compared to the latest x86 and Arm CPUs.


Nvidia has announced a new RTX AI PC segment that will be eligible for the Mictrosoft’s new Copilot+ PC platform. Nvidia said that RTX AI PCs will feature up to GeForce RTX 4070 graphic processing units (GPUs) and “power-efficient systems-on-a-chip (SoC) with Windows 11 AI PC capabilities”. Alongside, Nvidia demoed Project G-Assist, an AI assistant that will offer gamers with in-game assistance in real time. Nvidia said that Project G-Assist will open up “the next generation of AI-powered experiences for over 100 million RTX AI PC users.”


The Motorola Edge 50 Fusion makes a compelling case for itself as the value-for-money smartphone. It offers premium aesthetics, which translate into a clean yet feature-rich user interface. Additionally, the smartphone is a well-rounded device, boasting a good camera system and decent performance for extensive tasks.


Chinese smartphone maker Realme has scheduled the global launch of its next flagship, the Realme GT 6, for June 20. Realme is calling the smartphone as the “AI Flagship Killer”, suggesting that the smartphone will feature artificial intelligence-powered tools and features. The company said that the Realme GT 6 smartphone will “harness the power of AI” for image upscaling and to improve productivity on the smartphone.


Motorola Razr 50 has reportedly appeared on the Eurasian Economic Union (EEC) and Telecommunications and Digital Government Regulatory Authority (TDRA) websites, possibly indicating that the foldable smartphone is in the works and could launch soon. Earlier, the foldable smartphone appeared on the Bureau of Indian Standards (BIS), too. That said, the Motorola Razr 50 series is expected to launch in India alongside global markets.


Samsung has announced “Big TV Days” sale on ultra-premium smart televisions. In the sale, the India unit of the South Korean electronics maker is bundling a TV or a soundbar, depending on the TV model purchased, for free with select models in Neo QLED, OLED, and Crystal 4K UHD TVs. Moreover, Samsung is offering easy equated monthly instalment options and cashbacks. The offers are available on Samsung online store and select online and offline platforms between June 1 and June 30.


ASUS has unveiled the ROG Ally X, a new model in its handheld gaming console line-up. Based on Windows 11, the ROG Ally X is powered by AMD Ryzen Z1 Extreme processor. As for the upgrades, the X model gets more storage, RAM, and a large capacity battery. ASUS said it has updated the chassis for improved ergonomics and brought changes to joysticks for more precise control. Additionally, ASUS said that the ROG Ally X features new fans that improves the devices heat management by up to 24 per cent.


Apple is set to kick off its worldwide developers conference (WWDC) next week, on June 10, where the American technology giant would detail its progress in the artificial intelligence space. Reportedly, Apple’s upcoming operating system for iPhones, iPads and MacBooks are expected to rely heavily on AI features. Traditionally, Apple restricts the core features of its new platforms to newer models. This year, however, Apple could expand the iOS 18’s AI features and improved Siri assistant to iPhone 15 Pro models.


As summer temperatures rise, the risk of smartphones overheating becomes a significant concern. Excessive heat can affect performance, battery life, and even the lifespan of your device. Check for the tips if you want to keep the phone cool even when used outdoors on a sizzling summer day.


Advanced Micro Devices unveiled its latest artificial intelligence processors on Monday and detailed its plan to develop AI chips over the next two years in a bid to challenge industry leader Nvidia. At the Computex technology trade show in Taipei, AMD CEO Lisa Su introduced the MI325X accelerator, which is set to be made available in the fourth quarter of 2024.


Nvidia Chief Executive Jensen Huang said on Sunday that the company’s next-generation artificial intelligence (AI) chip platform was called Rubin and would be rolled out in 2026. The Rubin family of chips will include new graphics (GPU) and central processors (CPU) as well as networking chips, Huang said at National Taiwan University in Taipei as part of the Computex trade show.

First Published: Jun 03 2024 | 8:03 PM IST



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Heatwaves: How-to keep your smartphone cool during sizzling summer days

Heatwaves: How-to keep your smartphone cool during sizzling summer days


Keep your phone cool in heatwave


As summer temperatures rise, the risk of smartphones overheating becomes a significant concern. Excessive heat can affect performance, battery life, and even the lifespan of your device. Here are a few tips to follow, if you want to keep the phone cool even when used outdoors in a sizzling summer day:


Turn-on power-saving mode


Every phone has a built-in power saving mode, which can be turned on to regulate and optimise phone use. This mode reduces screen brightness and closes select background apps to deliver lasting battery. As a result, the phone works optimally and does not get warm up.


Use official charger


You should always use the official charger that accompanies the mobile as other chargers might not suit every phone and lead to overheating.


Remove back cover


Phone covers, which are mostly made from plastic, slow down the process of heat dissipation. For better heat dissipation, remove the back cover of the phone, especially while charging the device.


Avoid direct sunlight exposure


Always try to cover the phone to protect it from direct sunlight. Do not leave your phone in a closed car where it is under direct sunlight for a long period of time.


Regulate use


Smartphones tend to get heated more when playing video games, using maps or video streaming. It is suggested to stop these on the phone if it is overheated. GPS, Bluetooth and hotspot should also be turned off if not in use.


Avoid continuous use


Continuous use of a phone for a long period of time results in overheating. Leave your phone idle and in the open for some time for it to get back to normal performance.

First Published: Jun 03 2024 | 5:53 PM IST



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Nvidia G-Assist to bring in-game AI assistant to RTX AI-powered Windows PCs

Nvidia G-Assist to bring in-game AI assistant to RTX AI-powered Windows PCs



Nvidia has announced a new RTX AI PC segment that will be eligible for the Mictrosoft’s new Copilot+ PC platform. In a press note released by the company, Nvidia said that RTX AI PCs will feature up to GeForce RTX 4070 graphic processing units (GPUs) and “power-efficient systems-on-a-chip (SoC) with Windows 11 AI PC capabilities”.


In a statement to The Verge, Nvidia stated that the RTX AI PCs will be powered by AMD’s new Ryzen AI 300 series processors. Additionally, Nvidia confirmed that these devices will not boot Copilot+ PC experience out-of-the box, but rather receive a “free update when available”. ASUS and MSI are among some of the OEMs that are already building on this platform.


Apart from the Copilot+ Experience, these RTX AI PCs will offer something extra. At the event, Nvidia showed a demo of its Project G-Assist, an AI assistant that will offer gamers with in-game assistance in real time. Nvidia said that Project G-Assist will open up “the next generation of AI-powered experiences for over 100 million RTX AI PC users.”


Project G-Assist: What is it?


Project G-Assist is an AI-powered assistant specifically designed to help users with in-game tasks. Nvidia said that it can offer gaming strategies, analyse replays and provide answers to questions about what is on the screen in a game.


Nvidia said that Project G-Assist takes voice or text prompts from the player, along with contextual information from what is on the game screen. It then runs the collected data through “AI vision models”. These models allow the assistant to gain “contextual awareness” and understanding of the game, expanding its game knowledge database about that specific video game. It then utilises this data to offer personalised responses both as text and speech.


Nvidia has partnered with the game developer Studio Wildcard to demo the technology on the ARK: Survival Ascended game during the on-going Computex event in Taiwan. In the demo preview, Nvidia’s Project G-Assist was able to answer questions about in-game creatures and objects. Additionally, it was able to analyse game objectives, difficulty level and more.


In addition to these capabilities, Nvidia said that Project G-Assist would customise the player’s gaming system for optimal performance and efficiency. It can also provide insights into performance data and optimise graphics settings depending on the user’s hardware. 

First Published: Jun 03 2024 | 5:46 PM IST



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Spotify raises US prices of its premium plans in bid to push margin

Spotify raises US prices of its premium plans in bid to push margin


Its premium subscribers rose by 14% to 239 million and it forecast monthly active users at 631 million for the second quarter.


Spotify raised prices for its premium plans in the United States on Monday, the latest step by the Swedish music-streaming service in its push to increase margins.

On a monthly basis, Spotify has raised prices of its individual plan to $11.99 from $10.99, duo plan to $16.99 from $14.99 and its family plan to $19.99 from $16.99 in the US.

Spotify has been trying to boost its margins in recent months by lowering marketing spending and through layoffs, after relying on promotions and hefty investments to drive user growth.


Shares of the company, which competes with services from Apple and Amazon.com, rose about 4% in premarket trading.


“We’re increasing the price of Premium Individual so that we can continue to invest in and innovate on our product offerings and features,” Spotify said in an email, which it plans to send to its subscribers in the US over the next month.

 


The company offers an advertising-supported free service with limited features and a subscription-based paid service that gives access to all its functionality, with premium subscribers accounting for most of its revenue.

 


Analysts expect the streaming giant could drive further growth by offering tailored subscription plans based on consumer preferences in verticals such as music, audiobooks and podcasts.

 


The company’s quarterly gross profit topped 1 billion euros ($1.08 billion) for the first time in April after it reined in marketing spending.

 


Its premium subscribers rose by 14% to 239 million and it forecast monthly active users at 631 million for the second quarter.

First Published: Jun 03 2024 | 5:32 PM IST



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