Use of Adobe GenAI tools in marketing boosted productivity, says IBM | Company News – Business Standard

Use of Adobe GenAI tools in marketing boosted productivity, says IBM | Company News – Business Standard



International Business Machines on Wednesday said that its initial testing of generative artificial intelligence (AI) tools from Adobe has resulted in productivity improvements.

 


IBM said it was using Adobe’s tools, which can generate images from text-based prompts, to help with marketing campaigns. It is an early test of Adobe’s strategy to create AI systems trained on its own proprietary data with legal guarantees against lawsuits, a strategy that Adobe hopes will lure in large businesses.

 


Billy Seabrook, the global chief design officer for IBM’s consulting arm, said that the 1,600 designers in his unit used Adobe’s tools to help generate ideas quickly and create variants of them to be used in different parts of marketing campaigns.

 


“What typically would take us two weeks for an end-to-end cycle, we’ve gotten down to two days,” Seabrook told Reuters.


Overall IBM said it expects a 10-fold increase in the productivity of designers, who will be able to devote more time to brainstorming and creating storyboards instead of generating minor design variants.

 


Seabrook said that in the short term, the most likely impact to design industry employment from use of the new tools will be to use existing teams to do more work.

 


“There’s typically a rule of prioritization of what big bets you are going to go after and what staff you’re going to put towards a problem. Theoretically, you’re opening up more headroom to focus on some of those other problems,” he said.

 


The long term impact on employment is less clear. Seabrook said recent IBM survey data showed most business leaders think designers are more important than ever.

 


“They have to be almost the tastemakers and the quality checkers of the output of the generative AI, as well as a little bit of the empathy in the room that helps train and fine-tune and curate that AI,” Seabrook said.

 


But in other parts of the survey data, “everyone agrees there are going to be fewer jobs,” Seabrook said. “We’re waiting to see what happens.”

First Published: Mar 06 2024 | 7:50 PM IST



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Realme 12, Realme 12 Plus launched in India: Price, specs, offers, and more | Gadgets – Business Standard

Realme 12, Realme 12 Plus launched in India: Price, specs, offers, and more | Gadgets – Business Standard


Realme 12 Plus smartphone


Expanding its number series in India, Chinese smartphone brand Realme on March 6 launched the Realme 12 Plus 5G and Realme 12 smartphones. Priced at Rs 20,999 onwards, the Realme 12 Plus is a camera-focused smartphone powered by the MediaTek Dimensity 7050. The Realme 12, at Rs 16,999 onwards, is an vanilla model in the series powered by the MediaTek Dimensity 6100+.


The Realme 12 Plus is offered in Pioneer Green and Navigator Beige colours and the Realme 12 in Twilight Purple and Woodland Green colourways.


Realme 12 Plus: Price and variants


  • 8GB RAM + 128GB storage: Rs 20,999

  • 8GB RAM + 256GB storage: Rs 21,999


Realme 12: Price and variants


  • 6GB RAM + 128GB storage: Rs 16,999

  • 8GB RAM + 128GB storage: Rs 17,999


Realme 12 Plus: Availability and offers


The Realme 12 Plus will be available starting March 6, 3PM onwards, on the company’s official website, e-commerce platform Flipkart, and select retail outlets.


As for the introductory offers, both the variants of the Realme 12 Plus will be available with a Rs 1,000 discount on HDFC, ICICI and SBI bank cards. The company is offering an additional Rs 1,000 discount on the 8GB RAM + 128GB storage variant. Customers purchasing the 8GB RAM + 256GB storage variant also get a bundle deal in which Realme is offering the Realme Buds T300 at no additional cost. Customers can also opt for a no-interest equated monthly instalment plan of up to 9 months with select banks on both variants.


Realme 12: Availability and offers


The Realme 12 will be available alongside the Plus model starting March 6, 3PM onwards, on Realme website, Flipkart, and select retail outlets.


As for the introductory offers, the 8GB RAM + 128GB storage variant will be available with a Rs 1,000 discount on HDFC, ICICI and SBI bank cards. The base model with 6GB RAM and 128GB storage is available with a bank discount of Rs 2,000. Customers purchasing the 8GB RAM + 128GB storage variant gets a bundle deal in which they can avail the Realme Buds Wireless 3 with the smartphone at no additional cost.


Customers can also opt for a no-interest equated monthly instalment plan of up to 9 months with select banks on both variants.


Realme 12 Plus: Specifications


  • Display: 6.67-inch, Full HD+ AMOLED Display, 120Hz refresh rate, 2000nits peak brightness

  • Processor: MediaTek Dimensity 7050 chipset

  • RAM: 8GB

  • Storage: 128GB / 256GB

  • Rear camera: 50MP Primary with OIS (SONY LYT-600) + 8MP ultra wide-angle + 2MP Macro

  • Front camera: 16MP

  • Battery: 5000mAh

  • Charging: 67W wired

  • OS: RealmeUI, based on Android 14

  • Weight: 190g

  • Thickness: 7.87mm

  • Durability: IP54


Realme 12: Specifications


  • Display: 6.72-inch, Full HD+ LCD display, 120Hz refresh rates, 950nits peak brightness

  • Processor: MediaTek Dimensity 6100+

  • RAM: 6GB / 8GB

  • Storage: 128GB

  • Rear camera: 108MP Primary + 2MP macro

  • Front camera: 8MP

  • Battery: 5000mAh

  • Charging: 45W wired

  • OS: Realme UI, based on Android 14

  • Weight: 188g

  • Thickness: 7.69mm

First Published: Mar 06 2024 | 4:01 PM IST



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With Microsoft ending support, Android apps will not work on Windows 11 PCs | Tech News – Business Standard

With Microsoft ending support, Android apps will not work on Windows 11 PCs | Tech News – Business Standard


Microsoft has announced that it is ending support for Windows Subsystem for Android (WSA) on Windows 11 operating system, starting March 2025. WSA is a service that allows users to download and install Android apps, through Amazon Appstore, on Windows PC. The American technology giant in a community note stated that users will no longer be able to run Android apps through the WSA service on their Windows 11 device beginning March 5, 2025.


The company confirmed that the Amazon Appstore and Android apps through it will be unavailable to download and install on Windows PC starting today. However, the company has maintained that it will continue to provide technical support until the deprecation date of March 5, 2025 for users who have already installed the Appstore or any Android app on their Windows 11 device prior to March 5, 2024.


Similarly, Amazon in a press note announced that developers will no longer be able to submit new apps targeting Windows 11 from today onwards. However, developers who already have an existing app on the platform can continue to submit app updates until the Amazon Appstore is fully discontinued.


The company added, “Starting on March 6, 2024, Windows 11 customers will not be able to search for Amazon Appstore or associated apps from the Microsoft Store. Customers may continue using Amazon Appstore apps that they previously installed and will still be able to receive app updates.”


Amazon Appstore for Windows 11 through Windows Subsystem for Android was launched in October, 2022 with over 50,000 Android apps. However, the service has not received any major update since June last year. 

First Published: Mar 06 2024 | 1:44 PM IST



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Samsung to launch two Galaxy A-series smartphones on March 11: Know details | Tech News – Business Standard

Samsung to launch two Galaxy A-series smartphones on March 11: Know details | Tech News – Business Standard


Upcoming Samsung Galaxy A-series smartphone


Samsung has started pre-registration for the upcoming Galaxy A-series smartphones in India. Based on information on the Samsung official website, the smartphones will be launched on March 11 at 2:30 PM. Although the company has not yet announced the models, the launch is expected to bring the Galaxy A55 and the Galaxy A35.


Samsung has revealed some of the design elements of the upcoming Galaxy A-series smartphones through teaser images. The images displayed on the registration page show a vertically placed triple-camera layout on the back of the smartphones in left-orientation. This seems to be in line with Samsung’s recent smartphone design philosophy.

Additionally, the images show Key Island design for button pavement on the smartphone’s frame. The Key Island design is a relatively newer design element with a raised bump to house the physical buttons on the frame. Samsung first introduced the Key Island design on the Galaxy A15 and A25 smartphones that were launched last year.

READ: Samsung Galaxy F15 5G with 90Hz sAMOLED display launched: Know price, specs


Another key detail that Samsung has announced ahead of the launch is with regard to software support. According to Samsung, the upcoming Samsung Galaxy A-series models will receive four generations of operating system (OS) updates and five years of security patches.


Samsung Galaxy A55 and A35: What to expect

Samsung on the registration page for the smartphones has highlighted the smartphones low-light imaging capabilities. According to a report by Android Authority, the Galaxy A55 smartphone is expected to feature a 50MP primary lens, a 12MP ultra-wide angle camera and a 5MP macro camera. The Galaxy A35 is expected to get the same 50MP primary sensor.

READ: Samsung Galaxy A15 5G gets 6GB RAM, 128GB storage variant: Details here


Samsung has also highlighted that the smartphone will come with “spill and slip resistance”.  This suggests that the upcoming Galaxy A55 smartphone will get an IP67 rating for water and dust resistance, similar to its predecessor.


Samsung Galaxy A55: Expected specifications


  • Display: 6.5-inch AMOLED display, 120Hz refresh rate

  • Processor: Exynos 1480

  • RAM: up to 8GB

  • Camera: 50MP primary + 12MP ultra-wide + 5MP macro

  • Front Camera: 32MP

  • Battery: 5000mAh

  • OS: OneUI 6 based on Android 14


Samsung Galaxy A35: Expected specifications


  • Display: 6.6-inch AMOLED display, 120Hz refresh rate

  • Processor: Exynos 1380

  • RAM: up to 8GB

  • Camera: 50MP primary + 8MP ultra-wide + 2MP macro

  • Front Camera: 13MP

  • Battery: 5000mAh

  • OS: OneUI 6 based on Android 14

First Published: Mar 06 2024 | 12:16 PM IST



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iOS 17.4: Apple iPhones get feature-packed update with new emojis and more | Tech News – Business Standard

iOS 17.4: Apple iPhones get feature-packed update with new emojis and more | Tech News – Business Standard


Representative Image: iOS 17

Apple has rolled out iOS 17.4 operating updates to eligible iPhones, starting March 5. This update introduces new emoji, transcripts on Apple Podcasts, additional battery information, and more. Additionally, the system update fixes bugs and brings security improvements to iPhones. Here are all the new features the iPhones get with iOS 17.4 update:


Apple Podcasts


The iPhone’s Podcasts app has received a major update with iOS 17.4. Users can follow an episode of a podcast using transcripts in real time. Text in the transcript will be highlighted to be in sync with the audio. Additionally, users can read the transcript of an episode in full, search for a specific word or phrase within the podcast and tap on it to play from that specific point.


Transcripts for Apple Podcasts are available in English, French and German languages. The provided transcript is also compatible with iPhone’s accessibility features such as changes to text size, contrast, and more.


Apple Music


With the iOS 17.4 update, users will be able to add songs and audio tracks to their playlists and library directly from the Music recognition. This feature works with the Apple Music Classical version as well.


Battery Health


Battery Health section in Settings on the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max models now shows battery cycle count, battery manufacture date, and its first use on the device.


New Emojis and features


Apple has added new emojis, including mushroom, phoenix, lime, and broken chain to its emoji keyboard. Additionally, users can make 18 people and body emojis to face in their direction.


Siri voice assistant


With the new update, Apple’s voice assistant for iPhones gets the ability to announce the messages received on the smartphone in any language that the assistant supports.


Other


Other notable changes coming to iPhones with iOS 17.4 update includes increased security options in stolen device protection. With the update, users can opt for increased security in all locations. Earlier, the feature only worked in unfamiliar locations.


With the new update, the call identification feature on the iPhone displays Apple verified business name, logo and the department during an incoming call. This feature only works if the business has provided relevant information to Apple.

First Published: Mar 06 2024 | 12:05 PM IST



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Nothing Phone 2a review: This experience-focused phone sets high benchmarks | Tech Reviews – Business Standard

Nothing Phone 2a review: This experience-focused phone sets high benchmarks | Tech Reviews – Business Standard


British consumer technology brand Nothing’s Phone (2a) sets out to be a compelling smartphone inspired from premium siblings but catering especially to budget-conscious consumers. Priced at Rs 23,999 onwards, it promises a well-rounded smartphone experience, at least on paper. Yet, the crucial question remains: does it deliver when put to the test in real-world situations? Let us find out:


Design


The Nothing Phone (2a) draws inspiration from its brand’s design philosophy and maintains the transparent design language with a glossy finish on the back cover. However, a notable change is the positioning of the rear camera module. This smartphone sports a horizontally aligned dual-camera setup, featuring an elevated, pill-shaped module resembling WALL-E’s face from Pixar films.


Encircling the centrally placed camera module is a ring-shaped design beneath the glass, housing a miniature flashlight positioned at 2 o’clock and a microphone just outside it, in the same direction. Glyph lights, which are unique to Nothing smartphones, surround the circular design with two arc-shaped lights on the left and a single bar-shaped light on the right side.

 


Nothing Phone 2a: Camera module


The transparent back panel is bordered by blackened edges, mirroring the dimensions of the bezels framing the flat front display. The front glass seamlessly melds into the boxy plastic frame, distinguished by a unique matte finish that dodges imitation of metal frames.


On the right side, the frame accommodates the power button, while the volume buttons are located on the opposing side. Notably, though the buttons share the same matte black finish as the frame, they appear slightly darker. The bottom side of the smartphone features an ejectable SIM tray, a microphone, a USB-C port, and a speaker grill. On the contrary, the top side features just a secondary microphone.


The full flat display on the Nothing Phone (2a) enhances its overall appearance and adds a premium touch to it. Despite the entirely plastic frame, its quality suggests durability. Beyond its distinctive appearance, the smartphone also boasts a comfortable feel in hand. Weighing a mere 190g, the phone is lightweight, further enhancing its ergonomic appeal. Moreover, the centrally positioned camera module prevents wobbling when the device is placed on a flat surface.


However, the design does come with its drawbacks. A slight gap between the back panel and the frame tends to accumulate dust, necessitating regular cleaning. Additionally, the transparent nature of the back panel makes even minor scratches visible. Coupled with its glossy finish, the back cover is prone to collecting fingerprints and dust, which may cause issues to some users.

 

Nothing Phone 2a: Back panel


Nothing Phone 2a: Back panel


Display and audio


The Nothing Phone (2a) flaunts a vibrant display that strikes a perfect balance, avoiding excessive contrast that might detract from the natural visual experience. With sharp visuals and right colour accuracy, the smartphone ensures an immersive viewing experience that retains its allure from every angle. The 120Hz refresh rate enhances scrolling responsiveness, making interactions feel snappy and seamless. While it may not be the brightest display available, it manages to stand a sunny afternoon. However, the auto brightness adjustment does feel a tad sluggish.


In terms of software features, Nothing refrains from bombarding users with uncanny display enhancements but has provided support for HDR and HDR10, enhancing content consumption on its already impressive display.

 

Nothing Phone 2a: Display


Nothing Phone 2a: Display


On the audio front, the Phone (2a) impresses with its stereo speaker system, delivering ample volume levels suitable even for outdoor settings with less ambient noise. The speakers offer clear vocals and a punchy output, although they may lack in reproducing thumping bass. Nonetheless, they prove to be an ideal companion for watching movies, videos, and playing games when not wearing any headphones.


Camera


The Nothing Phone (2a) boasts a dual 50MP camera setup on its rear. The primary sensor excels in capturing vibrant outdoor scenes, producing sharp images with well-balanced colours and fine contrast. Images appear natural and exhibit remarkable clarity.

However, shooting in indoor lighting presents some challenges. Images tend to appear brighter than reality, occasionally leading to distortion in low-light conditions. Under artificial lighting, pictures may appear overexposed, necessitating manual exposure adjustments for optimal results.

READ: Nothing announces Phone 2a limited drop at select locations on March 6


Portrait mode continues to shine under natural lighting, showcasing the phone’s adeptness in adjusting depth to ensure subjects remain crisply defined. While artificial lighting may introduce some delays in focusing and occasional soft edges, the overall portrait quality remains commendable.


The ultra-wide-angle camera emerges as a surprise standout feature. Images captured with this lens display a natural appearance, accurately rendering colours and vibrancy even indoors. However, they may exhibit slightly less detail and produce a mild fish-eye effect, elongating objects near the edges.


The 32MP front camera clicks decent pictures outdoors while accurately maintaining the vibrancy and saturation levels. Indoors, the images might look a bit soft, lacking details.


On the video front, the Nothing Phone (2a) supports recording in 1080p resolution at both 30 and 60 fps, while 4K recording is capped at 30 fps. Videos shot at 1080p/60fps showcase sharpness and accuracy, even in low-light conditions, with optimal stability ideal for dynamic scenarios such as walking or vehicle recording.


Although 4K/30fps videos maintain good quality, they may appear slightly jittery. Notably, the phone offers a dedicated stability enhancement mode called “action mode,” restricted to 1080p/30fps recording. Additionally, users have the flexibility to switch between standard H.264 and H.265 video encoding, with the former offering compatibility with most apps and the latter being useful to save storage space.

 

Nothing Phone 2a: Camera samples


Nothing Phone 2a: Camera samples




 

Nothing Phone 2a: Camera samples


Nothing Phone 2a: Camera samples

Nothing Phone 2a: Camera samples


Nothing Phone 2a: Camera samples


Performance and battery


The Nothing Phone (2a) is powered by a custom-made MediaTek Dimensity 7200 Pro chipset, supported by up to 12GB of RAM and up to 256GB on-board storage. This combination ensures smooth performance for everyday tasks, with swift app launches and seamless scrolling through social media. Even during multitasking, such as simultaneous video calls and app usage, the phone maintains its speed and responsiveness without any signs of slowdown.


Casual gaming and high-resolution video recording are handled effortlessly by the Nothing Phone (2a). However, when tackling graphically demanding games like Genshin Impact and Honkai: Star Rail, the smartphone may experience occasional stuttering. Fortunately, the 8GB RAM Booster comes to the rescue, offering the option to allocate additional virtual RAM. Opting for the maximum 8GB boost provides a noticeable performance enhancement, particularly during gaming sessions. With the RAM boost enabled, the phone maintains a consistent frame rate of 35 to 40 fps on the highest graphic settings, with significantly fewer frame drops. When limiting the frame rate to 30 fps on the highest settings, the Phone (2a) delivers a smooth gaming experience with minimal frame rate fluctuations. However, during testing, playing at medium or high graphic settings with a 45 fps limit provided the best overall experience.


Impressively, the Nothing Phone (2a) is equipped with a 5,000mAh battery that effortlessly lasts a full day with mixed usage, leaving some juice remaining. For instance, charging the smartphone up to 95 per cent in the morning, easily ended up with 23 per cent at midnight. All this while it was tasked with playing games, scrolling social media, surfing the web, video calls and occasional camera snaps. Notably, while a charging adapter is not included in the box, using a standard 25W third-party adapter results in a full charge in approximately 1 hour and 40 minutes.


Software and user experience


The Nothing Phone (2a) impresses the most on the software front. Powered by Android 14, this smartphone presents users with a choice between the standard Android interface and Nothing’s own custom UI, NothingOS 2.5, both stripped of unnecessary bloatware and distractions.


A standout feature of the custom UI is its innovative approach to home screen organisation. It allows placing quick setting widgets on the homescreen for managing specific settings. Additionally, the inclusion of a ChatGPT widget offers seamless access to AI-chatbot Voice chat functionality with just a tap, similar to Android’s Google Assistant or Siri on iOS.


Furthermore, the UI allows users to group similar apps on the homescreen into customisable drawers, each with its own distinct icon for easy identification. One more such useful feature is the gaming dashboard that allows streaming games to other platforms and displays current frame rates on screen. Although this feature is not unique to Nothing, it looks clean, compact and does not interrupt the game itself.


Notably, the Glyph interface on the back of the device adds a unique touch. The customisable light bars serve as intuitive indicators for incoming notifications, while the Glyph timer feature transforms them into a practical visual timer, ideal for workouts.


Verdict


The Nothing Phone (2a) delivers exceptional value for its price, offering a balanced blend of performance and functionality without excessive frills. It excels across various aspects, ensuring seamless performance in daily use and providing avenues for indulging in occasional hobbies like gaming and photography.


This commendable performance is bolstered by the smartphone’s clean and bloatware-free UI, which enhances everyday tasks with added functionality. However, if you’re in the market for a device with a more feature-rich focus, exploring alternative options might be in order.



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