Chander Mohan Sethi, the recently deceased former chairman and MD of Reckitt Benckiser India (file image)
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SOMASHEKARA GRN
The consumer goods space lost a tall leader last week when Chander Mohan Sethi, former chairman and MD of Reckitt Benckiser India, passed away in Mumbai. Sethi worked for a decade in Glaxo SmithKline before moving to Reckitt Benckiser (now known as Reckitt), where he spent nearly 30 years and made it a powerhouse, driving brands like Dettol and Cherry Blossom.
He managed the acquisition of Paras Pharma’s FMCG products to bring brands like Moov and Dermicool into the British consumer goods major’s fold. He launched brands like Veet, and accelerated the penetration of Lizol and Harpic into Indian homes. Post Reckitt, Sethi was chairman of Brillon Consumer Products, formerly known as SC Johnson India, which owns brands such as All Out, Baygon, Kiwi, Glade, and Mr. Muscle.
Known as Tiger, Sethi kept a low profile but was admired for his forthright and fearless leadership style. Tributes pouring in on LinkedIn describe his quick decision-making skills. Advertising veteran Rohit Ohri, for instance, recalled that when FCB was making a pitch for Baygon, Sethi approved it without dilly-dallying. “That was Chander — fearless, forthright, and always true to his gut,” Ohri wrote.
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Published on August 4, 2025
