SEBI-registered portfolio management services (PMS) firm Elever has raised $1.1 million in a pre-series A funding round, bringing its total funding to $4 million. The Bengaluru-based company targets reaching ₹1,000 crore in assets under management within two years.
The round was led by Brand Capital, the strategic investment arm of The Times of India Group, along with participation from global CXOs and existing investors. The capital will be used to scale Elever’s PMS business, strengthen brand presence, and enhance investor engagement.
Elever specialises in quantitative PMS strategies using rule-based and factor investing to deliver risk-adjusted returns. The platform combines data-driven insights with systematic investment processes, targeting individual investors and family offices with institutional-grade portfolio management.
“We see Elever as a frontrunner in the evolution of wealth-tech, leveraging automation and factor investing to deliver consistent, risk-adjusted outcomes,” said Srini Vudayagiri, President and Head of Brand Capital.
In July, Elever launched Factorcapro PMS, described as India’s first PMS strategy designed for monthly income and capital protection, primarily targeting retirees and conservative investors. The company plans to raise a Series-A round within 12 months.
Founded in 2020 by Anshul Sharan, Karan Aggarwal, Ram Subramaniam, and Santosh R, Elever operates in a growing market where India’s PMS AUM has nearly tripled since FY17, reaching approximately $445-450 billion by March 2025.
Published on August 12, 2025
