Equitas Small Finance Bank has entered into a strategic bancassurance partnership with Bharti AXA Life Insurance, a subsidiary of Bharti Life Ventures Private Limited (Bharti Group Company).
Through this partnership, Bharti AXA Life Insurance will offer its range of protection, savings and retirement plans to customers of Equitas Small Finance Bank. Customers can access these solutions through Equitas SFB’s robust network spanning over 1,042 banking outlets across 18 states and Union Territories, with a strong footprint in Tamil Nadu, Karnataka, Kerala and Maharashtra.
By combining Equitas Small Finance Bank’s distribution strength with Bharti AXA Life Insurance’s life insurance expertise, the partnership aims to drive wider adoption of life insurance and strengthen long-term financial preparedness among customers, according to a statement from the companies.
Commenting on the collaboration, Murali Vaidyanathan, Senior President & Country Head – Liabilities, Wealth Management and Digital Banking, Equitas Small Finance Bank, said: “Through this collaboration, we are strengthening our product portfolio by providing customers access to a comprehensive range of life insurance solutions that complement their banking needs and long-term financial planning requirements.”
Published on February 3, 2026
