While the flip smartphone will be priced below ₹Rs.40,000, the cheapest in its category so far, TWS will cost between ₹699 and ₹5,000 and smartwatches below ₹10,000, Madhav Sheth, Founder of the company
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NxtQuantum Shift Technologies, a recently launched company, has said it will launch affordable smart devices, including a flip smartphones, TWS earbuds, tablets and smart watches over the next few months.
While the flip smartphone will be priced below ₹40,000, the cheapest in its category so far, TWS will cost between ₹699 and ₹5,000 and smartwatches below ₹10,000, Madhav Sheth, Founder of the company, told businessline.
“I am looking at expanding my product portfolio and reaching to at least 80 per cent of the consumers. That’s my first target…80 per cent of the consumers prefer to have phones below ₹25,000 in India. So, that’s my first target to have options for the consumers rather than just thinking about the market share at this point in time,” said Sheth.
He said the company was trying to create more options below ₹25,000 for the consumers from the current brands, where the brands are confusing the customers right now with multiple names, but same products.
That is why NxtQuantum Shift Technologies has launched only two products till now since August 2025 and has already sold around 1 million devices since then, including exports.
Business strategy
“We have a very clear strategy — to have a very clear product line, a non-complicated product line — ensuring that consumers in India have not been confused and their journey so far has been so good; with these two models also, we’ve been able to bring a lot of traction as a smartphone brand to address the consumer problem,” he said.
Sheth added that currently, the company is selling through online marketplace Flipkart, but is definitely expanding the market in next one year. The company is also planning to expand its export markets to West Asia and Africa, from Nepal currently.
Published on January 11, 2026
