Pincode has been reducing offerings and has exited categories such as fashion and electronics to focus on hyperlocal and high-frequency segments such as food and grocery, Moneycontrol reported in April 2024.
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MURALI KUMAR K
Pincode, a hyperlocal shopping app of PhonePe, is winding down its business to consumer (B2C) vertical, which also offered deliveries in 15-30 minutes and will focus on expanding its B2B (business to business) Solutions for offline shops, said the company in its statement.
Sameer Nigam, PhonePe founder & Group CEO said, “Pincode’s mission is to empower Indian offline shop keeper with advance technology solutions to help them grow their businesses and remain competitive against new age e-commerce and quick commerce companies. To this end, operating yet another B2C quick commerce app ourselves was distracting us from our core mission which is to help offline business partners achieve operational efficiency, improved margins and visibility and growth in their existing offline business.”
Pincode has been reducing offerings and has exited categories such as fashion and electronics to focus on hyperlocal and high-frequency segments such as food and grocery, Moneycontrol reported in April 2024.
It moved travel and transited to the main PhonePe app. This comes at a time when the company is preparing for its IPO.
Vivek Lohcheb, CEO of Pincode added, “As part of this strategic decision, we will now focus the entire Pincode team’s resources towards accelerating the build out and scale up of a suite of B2B business solutions for offline businesses across India. Pincode already provides inventory management, order management and other ERP solutions to businesses, and is offering B2B direct sourcing and replenishment solutions for certain categories.”
Published on December 5, 2025
