Piccadily Agro Industries Ltd unveiled a new whisky Experience Centre at its distillery in Indri, Haryana. The facility aims to offer whisky enthusiasts an immersive journey into single malt whisky production through guided distillery tours, tastings, and interactive exhibits.
The shares of Piccadily Agro Industries Ltd were trading at ₹583.00, up by ₹5.45 or 0.94 per cent, on the BSE at the closing bell.
The centre features a design inspired by traditional Northern Indian havelis, incorporating reclaimed 19th-century Nanakshahi bricks and sustainable elements such as cavity brick walls and solar-reflective tiles. Additional amenities include Putting & Chipping Golf Greens for visitors.
“Our vision was to create an experience that is both immersive and enlightening,” said Shalini Sharma, Head of Marketing at Piccadily Agro Industries Ltd.
Launched in 2022, Indri Single Malt Whisky has quickly gained recognition in the spirits market, earning over 40 accolades including ‘Best Indian Single Malt’ and ‘Best Whisky in The World,’ according to the company. The brand uses six-row Indian barley from Rajasthan and is produced at the Indri facility.
Piccadily Agro Industries Ltd operates in the distillery and sugar segments. Its 168-acre manufacturing facility in Indri produces malt, extra neutral alcohol, ethanol and white crystal sugar. The company has positioned itself as a leader in the Indian single malt whisky market and claims Indri is now the “fastest growing single malt whisky brand” in 2024.
