IRavindra Jadeja
| Photo Credit:
MOORTHY RV
Private sector bank City Union Bank, said on Tuesday that it has signed cricketer Ravindra Jadeja as the primary Brand Ambassador for the bank.
“In this regard, the Bank has entered into an agreement on March 16, 2026, with Mr. Ravindrasinh Anirudhsinh Jadeja (Mr. Ravindra Jadeja) and Baseline Ventures (India) Private Limited for a period of two (2) years,” the bank said in a filing to the exchanges.
The partnership will help the brand get associated with a personality who is “synonymous with reliability and multifaceted excellence,” the bank said, noting that it will help benefit customer acquisition and long-term customer engagement with the bank.
The shares of City Union Bank were trading flat at ₹242.35 on the BSE.
Published on March 17, 2026
