“With D’YAVOL Spirits, we are entering a bold new chapter,” said Abhishek Khaitan, Managing Director of Radico Khaitan
Radico Khaitan Limited has announced a strategic partnership with Bollywood star Shah Rukh Khan, his son Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur Nikhil Kamath to launch D’YAVOL Spirits, targeting India’s premium alcohol market.
The new venture will focus on globally-sourced, bottled-in-origin products with the first launch being a luxury tequila in the coming months. The collaboration combines Radico Khaitan’s manufacturing expertise with the star power of the Khan family and Kamath’s business acumen.
“With D’YAVOL Spirits, we are entering a bold new chapter,” said Abhishek Khaitan, Managing Director of Radico Khaitan, describing it as a long-term investment complementing the company’s growth strategy.
Radico Khaitan, one of India’s largest alcohol beverage companies operating since 1943, brings decades of experience in blending, marketing and distribution. The company operates three distilleries with a combined capacity of 321 million litres and exports to over 100 countries.
D’YAVOL Spirits CEO Leti Blagoeva highlighted the partnership’s potential to deliver “exceptional experiences” to consumers. The venture aims to capture the growing premium spirits segment as Indian consumers increasingly seek quality over traditional offerings.
The partnership positions D’YAVOL Spirits to compete in both domestic and international markets through design-focused packaging and curated brand experiences.
More Like This
Published on August 12, 2025
