SMFG India Credit, one of the leading Non-Banking Financial Companies (NBFCs), has entered into a strategic partnership with Google Pay to provide collateral-free personal loans to Google Pay users.
Through this collaboration, loans will be disbursed in minutes to eligible Google Pay users who apply for a loan through the app.
The end-to-end digital process ensures a fast, safe, flexible and hassle-free borrowing experience, aligning with the evolving expectations of digital savvy customers.
This partnership underscores SMFG India Credit’s commitment to driving financial inclusion by making formal credit more accessible to underserved and emerging customer segments.
Ajay Pareek, Chief Business Officer, SMFG India Credit said the company continues to strengthen its leadership in the digital lending ecosystem by leveraging technology and forming strategic alliances with fintech platforms.
These efforts reflect the company’s focus on expanding reach, promoting financial empowerment and supporting the nation’s vision of a digitally inclusive economy, he said.
SMFG India Credit Co is a wholly owned subsidiary of Sumitomo Mitsui Financial Group operating in India since 2007.
Together with its subsidiary, SMFG India Home Finance Co. Ltd. also known as SMFG Grihashakti, the company has established a pan-India presence, across 670 towns and over 70,000 villages through 1,000 branches and 22,000 employees offering lending products to underserved & unserved retail and small business borrowers.
Published on January 29, 2026
