Iran war: Rupee closes at all-time low, bond yields harden, equities take a beating

Iran war: Rupee closes at all-time low, bond yields harden, equities take a beating


The raging war in West Asia continues to have a deleterious effect on the Indian financial markets, with the Rupee closing at a new all-time low, bond yields hardening and equities taking a beating.

The rupee closed at a new low of 94.8125 per US Dollar, down about 84 paise against the previous close of 93.9775, amid rising global energy prices, FPI-related outflows from domestic equity markets and a strengthening Dollar.

Yields of Government Securities (G-Secs) hardened due to fears of the fiscal implications of the Government’s move to reduce excise duty on petrol and diesel by ₹10 each.

Yield of the 10-year benchmark bond (6.48 per cent GS2035) closed at 6.94 per cent, up 6 basis points over the previous close of 6.88 per cent. The last time the 10-year G-Sec yield was at the 6.94 per cent level was in October 2024.

The equity markets are feeling the heat of the West Asia war due to the negative impact it will have on the economy and companies, even as FPIs continue to pull out. Amid worsening macro and slowing earnings growth, Goldman Sachs has lowered Indian equities to marketweight from overweight on less attractive risk/reward than North Asian markets.

Equity benchmarks BSE Sensex and NSE Nifty ended down 2.25 per cent (to close at 73,583 points) and 2.09 per cent (22,820 points), respectively.

Rupee vaults above 94

The rupee on Friday closed at 94.8125 per US Dollar, about 109 paise weaker against last Friday’s 93.72 close. Since the beginning of the West Asia war, the rupee has depreciated about 4 per cent.

YES Securities, in a report, noted that the Indian rupee fell to a record low, past 94 per dollar this week, pressured by energy supply concerns and foreign outflows.

“The rupee has dropped about 4 per cent since the war began, putting it on track for its first fiscal-year decline in over a decade. Rising energy costs are adding to inflation and growth concerns, keeping the near-term outlook weak,” per the report.

G-Secs yields rise

Impact of the Government’s move to reduce excise duty on petrol and diesel to shield consumers and oil marketing companies from the global oil shock has raised concerns that the Government may borrow more in FY27. G-Sec yields went up due to this.

India Ratings and Research (Ind-Ra) estimates suggest that if the excise duty remains at the current level throughout FY27, it would cost the government ₹1.70 lakh crore. Since the onset of the West Asia conflict, the Indian crude basket’s price has jumped to $117.09/barrel (bbl) in March 2026 (up to 25 March 2026) from $69.01/bbl in February 2026.

However, the retail prices of petrol (excluding premium variety) and diesel (excluding industrial diesel) have remained constant.

“Due to the constant retail prices, oil marketing companies incurred huge marketing losses, making the excise duty cut beneficial for their credit profile. Even after the excise duty cut, the retail prices of petrol and diesel are expected to remain the same as of 26 March 2026, complicating fiscal arithmetic for FY27,” said Devendra Pant, Chief Economist, Ind-Ra.

Equity markets down

With FPIs pulling out about $11.38 billion worth of investments from the Indian equity markets in March so far (up to March 27), the benchmark equity indices are sinking further.

Om Mehra, Technical Research Analyst, SAMCO Securities, said the Nifty ended the session at 22,819.60, declining 2.09 per cent, as it continued to remain under pressure and closed near the lower end of the day’s range.

He observed that the index has now extended its weakness, marking the fifth consecutive weekly decline, with a weekly fall of 1.28 per cent. Since the West Asia conflict broke out on February 28, Nifty is down by over 9 per cent.

Published on March 27, 2026



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IPL 2026 ad rates go up by 25-30%, led by Smart TV slots

IPL 2026 ad rates go up by 25-30%, led by Smart TV slots


As the 2026 edition of the Indian Premier League (IPL) kicks off in Bengaluru on March 28, television advertising rates are up by 25-30 per cent compared to 2025. The higher ad rates are largely led by demand around Smart TV or Connected TV (CTV) slots, which offer a more interactive experience compared to linear TV.

Ad rates in terms of first ask have increased by 20 per cent for CTV to around ₹600 cost per mille (CPM), whereas linear TV ad rates went up 10 per cent from last year’s rates of ₹18-28 lakh, as per Nitro Commerce.

“While inventory volume is soaring, standard entry cost remains surprisingly stagnant. Even with targeting at ₹300 or premium CTV at ₹600, the “commodity” ad space is no longer the primary battlefield,” said Umair Mohammed, founder CEO of Nitro Commerce.

Targeted reach

Advertisers prefer CTV over linear TV as it helps them reach a specific target audience. Linear TV, while more expensive in absolute terms, reaches an unsegregated audience, resulting in a lot of media spend wastage, according to experts.

“Linear TV reaches everyone from metros to remote villages. CTV, by comparison, filters a more top-tier audience – consumers with broadband connections. So, a luxury brand may prefer to buy a more affluent audience via CTV,” said Lloyd Mathias, a business strategist.

Audience Focus

Modern brands focus on “moment marketing” like DRS, tickers, or the Super 4s and 6s. These slots capture peak psychological attention when viewers are most emotionally invested. In this regard, CTV is more measurable with hard digital data as opposed to Linear TV, which relies on TRP numbers.

“CTV offers the premium audience which Jio has been itching to leverage. Also, CTV is where the real battle for content is between Amazon, Netflix, Sony and Jio,” said Ajimon Francis, Managing Director at Brand Finance India.

Ultimately, IPL remains a “Go Big or Go Home” arena, said Mohammed. The real financial weight lies in the massive ₹100–150 crore sponsorship deals. On Thursday, JioStar announced 27 sponsors for 2026 with Google, Campa and Havells & Lloyd as the co-presenting sponsors.

Published on March 27, 2026



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RBI’s ‘Payments Vision 2028’ envisages a switch-on/off facility across digital payment modes, electronic cheques

RBI’s ‘Payments Vision 2028’ envisages a switch-on/off facility across digital payment modes, electronic cheques


The initiative is aimed at bolstering consumer confidence in digital payment methods. 
| Photo Credit:
AMIT DAVE

The Reserve Bank of India (RBI) on Friday released its ‘Payments Vision 2028’, which envisages a switch-on/switch- off facility across all digital payment modes, introducing a Payments Switching Service (PaSS), a Shared Responsibility Framework arising from unauthorised digital payment transactions and launching electronic cheques.

The vision lays out a roadmap for the evolution of India’s payments ecosystem over the next three years. It consists of 15 specific initiatives, which focus on user empowerment, strengthening safeguards against fraud, enhancing efficiency of cross-border payment frameworks and promoting ease of doing business, among others.

The Central bank plans to extend the switch-on and switch-off facility for domestic and international card transactions, currently available to customers and help them exercise greater control over their cards, to all digital payment modes.

This facility would help bolster consumer confidence and contribute towards controlling frauds in digital payment transactions, per the Vision document.

PaSS

To address the challenges faced by customers in managing their payment instructions in case of switching banks , merger of banks, etc., RBI will examine the feasibility of implementing a ‘Payments Switching Service’.

This centralised service would facilitate migration of payment instructions, both incoming and outgoing, from one account to another.

Customers will be able to view all payment flows linked to their accounts and initiate either a full or partial switch with appropriate authorisation.

RBI said the objective is to provide customers with centralised control over their payment instructions, facilitate orderly transitions during systemic changes like bank mergers, and foster healthy competition and service excellence among financial institutions.

Shared responsibility framework

RBI will explore introducing a shared responsibility framework under which both the customer’s bank (issuer) and the beneficiary’s bank jointly bear the liability arising from unauthorised digital payment transactions.

This approach would incentivise both parties to implement robust fraud detection and prevention measures, and strengthen coordination for timely intervention, per the document.

The existing Limiting Liability Framework for safeguarding customers from payment frauds places responsibility and liability exclusively on the issuer.

TreDS

To create a more integrated, efficient, and accessible receivables discounting ecosystem for MSMEs, the RBI is likely to introduce full interoperability across Trade Receivables Discounting System (TReDS) platforms to harness efficiencies, competitive spirits, and avoid duplication of efforts; factoring with recourse; and trade receivables discounting of export MSMEs.

Electronic cheques

The Central bank intends to undertake a comprehensive review of the design and security features of cheques to enhance uniformity, strengthen fraud prevention, and ensure alignment with emerging processes. The review will identify and adopt best practices, making them applicable across all cheque instruments.

Further, cheques offer some unique benefits over other payment methods. To leverage the unique benefits of paper-based instruments and the speed and reliability of electronic payments, and cater to new business use cases, introduction of electronic cheques in India shall be explored.

Published on March 27, 2026



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Cotton prices gain as demand increases on weakening rupee

Cotton prices gain as demand increases on weakening rupee


Cotton prices in India have increased further on demand from spinning mills and the trade. Domestic prices are tracking the upward movement in the global price trend, even as the weakening of the rupee against the dollar is making imports expensive.

On Friday, Cotton Corporation of India (CCI), currently the largest stock holder in the country, increased the natural fibre’s prices by Rs 300 per candy (356 kgs). Including today’s revision, CCI’s price list has improved by Rs 1,900 a candy since the beginning of this month.

CCI chairman-cum-managing director Lalit Gupta told businessline that the upward revision in prices was following the global price trend. There is a good demand for cotton and yarn. “We have been able to sell 39 lakh bales of 170 kg each in March itself out of the total procurement of 1.05 crore bales, which indicates a good demand,” he said.

ICE futures up 14%

Cotton Futures on the ICE market have gained by over 14 per cent since early March and are hovering above 69 cents per pound for May 2026 delivery and above 71 cents for July delivery.

“The way rupee is depreciating and ICE Futures are going up, cotton price for good quality is likely to up in the coming days,” said Atul Ganatra, former president of Cotton Association of India (CAI) the apex trade body.

Ramanju Das Boob, a sourcing agent in Raichur said the demand is going up as strong dollar and rising global prices are making the imports expensive. “There is a good demand for cotton from not only the mills, but also the multinational trading firms as they are finding the Indian prices attractive at current levels as rupee weakens further against the dollar,” he said.

In the recent weeks, the demand for the Indian cotton yarn has also gone up from countries such as China, Bangaldesh and Vietnam amidst the disruption in the global supply chain due to the ongoing war.

Published on March 27, 2026



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High input costs and supply squeeze: The new threat to India’s 2026 kharif income

High input costs and supply squeeze: The new threat to India’s 2026 kharif income


India has produced 24.23 lt of fertilizers —13.55 lt of urea, 7.62 lt DAP/NPK and 3.06 lt SSP, during March 1-24
| Photo Credit:
PTI

India’s Kharif fertilizer supply faces a reality check as the US-Israel-Iran war enters its fourth week. Despite official assurances, a shortage of natural gas and logistics bottlenecks are hitting urea production. With shipping routes diverted and no ceasefire on the horizon, the government’s ‘adequate stock’ claim is being tested by the reality of a global energy and supply chain rupture.

Fertilizer Minister J P Nadda on Friday told Parliament that India has adequate reserves to provide fertilizers to farmers and there is no need to panic.

“I want to assure the citizens of the country that the government has taken steps to ensure fertilizer is available to farmers whenever required. We have sufficient reserves in place. There is no need to panic,” Nadda said.

As on March 23, India has 53.08 lakh tonnes (lt) of urea stock, 21.80 lt of di ammonium phosphate (DAP), 7.98 lt of muriate of potash (MOP) and 48.38 lt of complex (in combination of N, P, K, S nutrients). The fertilizer industry is keenly watching how the stock position will be this year amid threat to domestic production. The stock position as on April 1, 2025 was 55.96 lt of urea, 9.15 lt DAP, 8.83 lt MOP and 34.04 lt complex fertilizer.

In the last kharif season, the requirement of urea was estimated at 185.4 lt whereas the sales rose by 4 per cent to 193.2 lt. The demand for different fertilizers during kharif 2026 is yet to be estimated.

India’s production

The government also said India has produced 24.23 lt of fertilizers — 13.55 lt of urea, 7.62 lt DAP/NPK and 3.06 lt SSP, during March 1-24, notwithstanding the gas supply crunch amid the West Asia crisis. To further augment supplies to the urea plants, an additional 7.31 MMSCMD of natural gas has been procured through bidding process for March 18-31, that is expected to increase gas availability to 80 per cent of their past six-month average consumption, from current 65 per cent supply.

According to Anand Chandra, co-founder and executive director of Arya.ag, when fertilizer prices move globally, the first real impact is felt at the farmgate. For smallholders, even a 10–15 per cent increase in input costs can influence cropping decisions and directly affect income outcomes, he said adding this often translates into tighter input usage, changes in crop planning, and increased pressure on working capital during the season.

Government officials said since key fertilizers’ retail prices are capped in India, there may not be an impact, provided States able to check black marketing when supplies are strained. However, there are a number of non-subsidised fertilizers used by progressive farmers, mainly into commercial cultivation, and those can be affected from global price rise, the officials said adding any increase in diesel or power costs, if happened, for farmers will be an additional burden. The government has not yet raised the prices of diesel and petrol.

Chandra also said in the current environment, any increase in crude prices or supply shortfalls is likely to raise transportation costs, which then flows through the agri value chain. “This can soften demand in certain commodities or delay price transmission, further tightening realisations for farmers, “ he said adding higher input costs and uncertain demand conditions can significantly strain farmer incomes in a single season.

He suggested access to storage, timely finance, and reliable market linkages should be focussed in helping farmers manage this volatility and make more informed selling decisions.

Published on March 27, 2026



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Retail yet to fully arrive, leverage demand won’t fade: Dinesh Thakkar, Chairman, Angel One

Retail yet to fully arrive, leverage demand won’t fade: Dinesh Thakkar, Chairman, Angel One


Retail participation in India remains at a very early stage, with shallow investment depth despite a rise in investor accounts, says Dinesh Thakkar, Chairman, founder and CEO of Angel One, pointing to a long runway for deeper market participation. In an interaction with businessline, he said regulatory tightening in derivatives is part of a broader cycle and that “trading is a zero-sum game,” with technology expected to play a key role in moving investors towards long-term wealth creation

How do you see retail participation evolving in India?

Retail participation in India is still at a very early stage, both in terms of the number of investors and the depth of investment. There is potential for 30–40 crore new investors to enter the market over time, but even among those who have already entered, participation remains shallow.

The opportunity is not just about bringing more people into the market, but about enabling deeper participation. The real question is how we position ourselves for the next 10–20 years and move investors from being first-time participants to becoming knowledgeable, long-term investors.

Over the last decade, mutual fund AUM has grown from about ₹11 lakh crore to ₹82 lakh crore. Retail ownership of market capitalisation is now around 19 per cent, higher than FII ownership. That reflects a clear shift towards long-term investing.

Where do you see the biggest opportunity for technology and AI to deepen participation?

Despite equities delivering 14–15 per cent CAGR over the long run, a large part of India is still not investing in equities. The issue is not just affordability — it is trust, awareness and behaviour.

Household equity exposure in India is around 7–8 per cent, compared with about 60 per cent in developed markets like the US. That gap represents the real opportunity. Getting people into the market is one challenge; getting them to allocate meaningfully over time is another.

Technology and AI can help bridge this by improving awareness, building trust and guiding behaviour.

How do you see the recent tightening in derivatives impacting retail?

Trading is a zero-sum game — some people will win and some will lose, and typically those who are newer to the market are more vulnerable.

Policy decisions should be based on long-term investor outcomes, not short-term participation cycles. You have to look at the investor’s overall balance sheet over 5–10 years, not just one product or one phase.

Regulation has always stepped in when excesses build up. The market has moved from badla to futures, then options and now weekly expiries. Whenever speculation becomes excessive, regulation responds. That is part of keeping the market healthy.

How do you see the surge in options trading among retail investors?

A large part of this activity is driven by younger participants taking directional bets. These are not sophisticated investors running hedging strategies. They are looking for leverage, and options are the most accessible regulated product.

Earlier, leverage was more available in the cash market through intraday trading. As that reduced, activity shifted to options. This shows that the segment is fundamentally seeking leverage.

If the market offers a properly designed alternative, such as a leveraged ETF, some of this activity could migrate there. The demand for leverage itself is unlikely to disappear. A customer often starts as a trader and gradually evolves into a long-term investor. SIP inflows have grown from about ₹3,000 crore in 2015 to over ₹30,000 crore now, and that growth has been consistent.

If you shut the gateway product entirely, some investors may not take the next step. Even if they begin with trading, many will, over time, shift towards mutual funds and cash market investing. That is the journey the industry should support.

What role does your platform play in this transition?

Our platform is built to understand the customer by tracking risk appetite, earning patterns and behaviour, and using those insights to support better allocation decisions.

Our role is not just to enable transactions, but to improve investor outcomes over time. Once trust is established, we can guide customers towards the right products and help their journey evolve.

We are building capabilities across wealth and long-term investment solutions so that customers can move beyond smaller investments as they mature. We also see strong demand in this segment, with Ionic Wealth crossing $1 billion in AUM.

AI is a key part of this strategy. By matching solutions to an individual’s profile, tracking behaviour and offering timely guidance, the platform can help investors become more informed and move towards long-term wealth creation.

Do you see tighter regulations having an impact on the broking industry?

Tightening is necessary and is healthy for long-term growth. The industry has adapted to regulatory changes across cycles. Retail participation is still underpenetrated, and investment depth remains low. As long as this underpenetration exists, the growth runway remains strong. What matters is ensuring minimal scope for manipulation and timely regulatory action. That is what builds trust. India also needs a healthy derivatives market. For foreign investment to remain strong, there has to be sufficient participation on both sides. Regulators understand this and have strong surveillance systems. Over time, such interventions strengthen the market.

What is your outlook on markets and FPI participation?

Current market levels offer a reasonable entry point, and volatility should be seen as an opportunity. Geopolitical events create short-term uncertainty, but the broader economy and corporate earnings remain resilient. Over the coming quarters, earnings growth should improve and reflect in stock prices.

Foreign investors may move in and out tactically, but they cannot remain structurally underweight on India for long. Over the past couple of years, flows have fluctuated, but India’s long-term growth story remains strong.



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