Escorts Kubota has announced a price hike for its tractor range (excluding the Kubota brand), effective April 15, 2026, citing the need to adjust prices across models and markets.
In a filing to the stock exchanges, the company said the increase will vary depending on model, variant and geography. The development comes amid steady demand momentum in the domestic tractor market.
Escorts Kubota reported total tractor sales of 12,119 units in March 2026, marking a 6.6 per cent increase compared to 11,374 units sold in the same month last year. Domestic sales stood at 11,582 units, up 7.5 per cent from 10,775 units a year ago, supported by sustained rural demand and the gradual onset of rabi harvesting in select regions.
The company noted that while harvesting activity saw minor delays due to recent rainfall, the overall rabi outlook remains positive, aided by above-normal reservoir levels and improved water availability. Strengthening farm sentiment is expected to support agricultural momentum in the coming months.
However, it flagged potential risks from the evolving geopolitical situation, including possible disruptions in the availability of key fertilizers, which could affect preparedness for the upcoming kharif season.
Export performance, however, remained under pressure, with shipments declining to 537 units in March 2026 from 599 units in the year-ago period.
Meanwhile, brokerage firm Kotak Institutional Equities recently upgraded the stock to “add” from “sell” and set a price target of ₹3,375 per share, citing strong underlying drivers.
Published on April 3, 2026