Snapchat AR creator community grows 60% in India since ‘Spotlight’ launch

Snapchat AR creator community grows 60% in India since ‘Spotlight’ launch



on Tuesday said that its augmented reality (AR) creator community in India grew by 60 per cent thie year, riding on its successful localisation strategy piloted in the country.


Since its launch in India, time spent on Spotlight by the Indian Snapchatter community has increased by 175 per cent (YOY).


Discover, Snap’s content platform featuring selected partners, had over 140 million Indian Snapchatters watching a show in 2022, while local channels publishing premium content on Discover increased by 150 per cent (YOY), said the company.


Snap, the parent company of Snapchat, said in a statement that the localisation strategy has been the key in expanding cultural moments by adding more regional festivals, upskilling the Indian youth in AR to develop highly active and creative local creator communities, and has gone on to become a roadmap adopted by other global Snap markets.


“This year, to celebrate the diversity and festive spirit in India, Snap collaborated with Indian lens creators to introduce AR Lenses for over 75 local festivals and rolled out over 500 hyperlocal geofilters across cities to help Snapchatters engage with their communities at a hyper-local level,” said the company.


These creators are now active users of Lens Studio, Snap’s free, desktop application designed to help artists, designers, and developers build AR experiences


To drive AR skilling among the Indian youth, Snap partnered with Atal Innovation Mission and NITI Aayog to help reach more than 8,000 government schools in India and train over 12,000 teachers educating millions of students across the country with AR, over a two-year time frame, said the company.


–IANS


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(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)



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Indoor air purifiers: CADR to filter types, things to check while buying

Indoor air purifiers: CADR to filter types, things to check while buying


has become a recurring menace in India, especially in northern states such as Delhi. The capital city is witnessing worse air quality this year, compared to previous years. Contrary to general belief, is not limited to outdoors. is a larger cause of concern because people spend majority of their daily hours in confined spaces such as offices, co-working spaces, homes, etc. Therefore, have become a must to breathe clean air in indoor spaces. Below are a few things to check while buying the air purifier for indoor use:

Room size and CADR

‘One size fits all’ does not work when it comes to indoor . Therefore, it is necessary to have a basic understanding of the place where you plan to install the air purifier. The first step is to measure the size of the room. It is important because purifiers differ based on coverage area. It is always advisable to opt for a purifier that covers an area that exceeds the size of the room.


Clean Air Delivery Rate (CADR) is the metric to measure the performance of the air purifier. It essentially means how quickly the air purifier cleans the air of an area while working at full speed. Higher the CADR value, better the air purification. Therefore, choose a device with a higher CADR for more efficient air filtration, if you have a bigger room.


Like CADR, there is another metric named POLAR used by select brands such as Dyson. It is a method which tests the working of an air purifier in real living spaces. The test ensures that the purifier mixes and circulates the clean air around the whole room, senses pollution automatically, and captures gases and ultrafine particles.


Air change rate

Air change rate measures the efficiency of the air purifier. It refers to the number of times an air purifier can clean the air of the entire room in an hour. A purifier with a 5 ACH (air change rate per hour) means it will clean the air five times in an hour. It is advisable to go for an air purifier with 5-6 ACH rating for air cleaning.


Filter types

come with several filters, and the three-stage filtration system is the most common. In the three-stage filtration system, the air passes pre-filter, HEPA, and finally through an activated charcoal filter. Each of these filters play a significant role in cleaning the air.


Pre-filter removes large particles, pet hair etc. before the air passes through other filters. This filter needs to be cleaned or changed regularly. They are less expensive and help in extending the life of other filters.


HEPA filters eliminate several microscopic pollutants like pollen, dust, mould, bacteria and pet dander. It can capture up to 99.97 per cent of particles as small as 0.3 microns.


Activated carbon filters are usually used with HEPA filters as they can remove food and chemical odours, kitchen smoke, and absorb vapours.


Besides these common filters, there are more like UV and PCO filters. These are, however, not common. UV filters ensure infection-free and sterile air. They are often installed in hospitals, restaurants, laboratories, and childcare institutions to lessen the risk of airborne sickness. Photo-catalytic Oxidation Filters (PCO Filter) are used with UV filters to eliminate microorganisms.


Smart connectivity features

Smart air purifiers come with features like air quality monitoring, Wi-Fi connectivity, and a programmable timer. Air quality sensors give real time updates on the quality of indoor air. They can automatically turn on and off, and adjust the speed of the fan based on air quality conditions of the room.


Go for Wi-Fi enabled air purifiers because these can be controlled from a distance via a smartphone. Wi-Fi also lets users control their air purifier via Alexa and Google Assistant. Through a programmable timer, users can set timing on the purifier to run during specific periods of the day or night.


Maintenance cost

An individual should consider after sales service while buying an air purifier. As the filters need to be cleaned and replaced regularly, you should consider the price of replacement of filters too. Activated carbon filter needs to be replaced once in three months and HEPA filter once in a year. Filter cost varies from brand-to-brand. You can also look for CARB, AHAM, Energy Star, UL and other air purifier certifications.



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WhatsApp bans 2.6 mn bad accounts in India as amended IT rules take shape

WhatsApp bans 2.6 mn bad accounts in India as amended IT rules take shape



Meta-owned on Tuesday said it banned over 26 lakh accounts in in the month of September in compliance with the new IT Rules, 2021, which are now being amended to put more responsibilities on social media platforms.


The messaging platform, which has nearly 500 million users (according to third-party data) in the country, received 666 complaint reports in September in India, and the records “actioned” were 23.


“In accordance with the IT Rules 2021, we’ve published our report for the month of September 2022. This user-safety report contains details of the user complaints received and the corresponding action taken by WhatsApp, as well as WhatsApp’s own preventive actions to combat abuse on our platform,” a company spokesperson said in a statement.


The platform banned over 23 lakh bad accounts in in August.


Under the upgraded IT Rules 2021, major digital and social media platforms, with in excess of five million users, have to publish monthly compliance reports.


Meanwhile, in a major push towards an open, safe, trusted and accountable Internet, the Ministry of Electronics and IT has notified some amendments aimed at protecting the rights of “Digital Nagriks”.


Currently, social media intermediaries are only required to inform users about not uploading certain categories of harmful/unlawful content.


The amendments impose a legal obligation on intermediaries to take reasonable efforts to prevent users from uploading such content.


Union Minister Rajeev Chandrasekhar said that protection of constitutional rights of the Indian citizens is a must.


The amendments were notified after the Ministry followed an exhaustive public consultation process involving all stakeholders.


The new provisions will ensure that the intermediary’s obligation is not a mere formality.


–IANS


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(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)



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Google Drive to allow users to set access expiration while sharing file

Google Drive to allow users to set access expiration while sharing file



Drive has updated file access expiration capability that allow users to set an expiration while sharing.


When sharing files in My Drive, users can now specify an expiry access period, as opposed to after someone has already accessed the file, the company said in a blogpost.


Additionally, rather than just for viewers and commenters, users can also add expiring access for the editors.


The update makes it simpler to specify when a given collaborator should lose access to a particular file, which increases the security of sharing throughout Workspace.


This is particularly helpful when a file creator or editor is aware that their work with another person has a deadline.


This feature doesn’t have an administrative control and is not available to the users with personal accounts, the company said.


Earlier, the tech giant had rolled out a feature that made it easier for the users to search files in Drive.


Called Search chips, the feature was available to all Workspace users, including G Suite Basic and Business users.


The feature was first launched in November 2021 as beta in Google Drive, which made it easier for users to find relevant files faster and eliminated the need to perform multiple searches or sort through irrelevant results.


–IANS


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(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)



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Google Cloud partners PMPML to help Pune commuters track buses in real time

Google Cloud partners PMPML to help Pune commuters track buses in real time



Cloud on Tuesday announced a collaboration with Mahanagar Parivahan Mahamandal Ltd (PMPML), the public transport bus service provider for the twin cities of & Pimpri Chinchwad and PMRDA region.


 


 


The aim is to build an intelligent transit management system and feed system to track buses live on Maps.


PMPML has hardware installed on their buses which are capable of sending real-time data.


The collaboration with Cloud will help them ingest real-time data from all applicable buses from the OBU (on board unit) system installed on the PMPML buses.


Once published on Google Maps, ‘Live Transit Updates’ service will allow commuters to track buses in real time on .


“This partnership aspires to not only improve commuter experiences but also improve the internal efficiencies of PMPML over time in a scalable and replicable fashion leveraging transformational technologies like Cloud and data analytics. It will change the landscape of the public transport system,” said Om Prakash Bakoria, IAS, Chairman & Managing Director, PMPML.


PMPML operates 371 routes around the Metropolitan Region, including 117 Rainbow BRT routes that ply on the seven bus rapid transit corridors.


The system will be further extended to include the features of transport analytics, including asset tracking, predictive maintenance and incident response in the next phase to reduce the operational cost and increase the revenue, said .


“We are thrilled to work so closely with the PMPML team. I believe this technology has the power to be replicated across different cities and states in India and make life easier for commuters.” said Bikram Singh Bedi, Managing Director at Google Cloud India.


Google Cloud will work through its premier partner Niveus Solutions Pvt Ltd and others for the engagement in Pune.


–IANS


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(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)



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Samsung aims to sell 270 mn smartphones in 2023, focus on foldable devices

Samsung aims to sell 270 mn smartphones in 2023, focus on foldable devices



is expected to sell 270 million next year with focus on its foldable devices.


According to GSMArena, the current estimate of 260 million units sold in 2022 is around 10 million more than the last year, and the company wants to increase that by 10 million next year.


The company is reportedly concentrating on foldables in order to achieve this goal because it can increase profitability as opposed to just sheer sales volumes overall.


It will shift gears to “defend profits” by selling an increased percentage of premium products next year rather than providing cheap devices.


The company predicts that the foldables will have an 80 per cent average yearly growth rate by 2024.


According to the report, the tech giant wants to sell 60 million units of its premium S and Z series, and 210 million units of its A series next year.


Recently, Electronics posted a sharp drop in profits for the third quarter, as its main semiconductor business faced major headwinds from weakening memory chip prices and demand.


The world’s largest memory chip and mobile phone maker said in a regulatory filing its third-quarter net profit declined 23.6 per cent from a year earlier to 9.38 trillion won ($6.6 billion), reports Yonhap news agency.


–IANS


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(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)



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