Social media platform X, formerly known as Twitter, introduced two new subscription plans on Friday (local time), including a Premium+ tier for users willing to pay for an ad-free experience, according to a page detailing the features of the subscription.

Premium+ tier that costs $ 16 per month and offers the “largest reply boost” and removes ads from the For You and Following feeds.

The second tier launching is called “Basic” and costs $ 3 per month. The tier doesn’t come with a blue checkmark, but includes basic features like the ability to edit posts and post longer text and videos. It also offers a “small reply boost.”

“We’re also launching a new Basic tier for $ 3/month (when signing up via Web) that gives you access to the most essential Premium features,” posted X.

Since taking over last year, owner Elon Musk has begun searching for ways to monetize the platform and even started making users in New Zealand and the Phillippines pay $ 1 per year to access X.

The latest move by Musk intends to bring in additional revenue. Premium+ tier comes with revenue-sharing, along with access to other creator tools.

Premium Plus builds on the perks that come with X’s standard Premium plan (formerly Twitter Blue), which includes a blue checkmark, the ability to edit tweets, longer posts, longer video uploads, encrypted direct messages, and more, reported The Verge.

Meanwhile, “Basic” option plan doesn’t let you pay your way to verification — it doesn’t include a checkmark — and subscribers will only receive a “small boost” to their replies. It also doesn’t include reduced ads or access to X’s media studio.

X is also planning to bundle video and audio calling for some users, in a push to turn the platform into an everything app, reported New York Post.

Musk has been exploring several options to extensively monetize the social media platform, which he acquired for $ 44 billion in October 2022.

He added a series of new features to X, including livestreaming, video and audio calls, and even plans to incorporate banking.

Social media platform X, formerly known as Twitter, introduced two new subscription plans on Friday (local time), including a Premium+ tier for users willing to pay for an ad-free experience, according to a page detailing the features of the subscription.

Premium+ tier that costs $ 16 per month and offers the “largest reply boost” and removes ads from the For You and Following feeds.

The second tier launching is called “Basic” and costs $ 3 per month. The tier doesn’t come with a blue checkmark, but includes basic features like the ability to edit posts and post longer text and videos. It also offers a “small reply boost.”

“We’re also launching a new Basic tier for $ 3/month (when signing up via Web) that gives you access to the most essential Premium features,” posted X.

Since taking over last year, owner Elon Musk has begun searching for ways to monetize the platform and even started making users in New Zealand and the Phillippines pay $ 1 per year to access X.

The latest move by Musk intends to bring in additional revenue. Premium+ tier comes with revenue-sharing, along with access to other creator tools.

Premium Plus builds on the perks that come with X’s standard Premium plan (formerly Twitter Blue), which includes a blue checkmark, the ability to edit tweets, longer posts, longer video uploads, encrypted direct messages, and more, reported The Verge.

Meanwhile, “Basic” option plan doesn’t let you pay your way to verification — it doesn’t include a checkmark — and subscribers will only receive a “small boost” to their replies. It also doesn’t include reduced ads or access to X’s media studio.

X is also planning to bundle video and audio calling for some users, in a push to turn the platform into an everything app, reported New York Post.

Musk has been exploring several options to extensively monetize the social media platform, which he acquired for $ 44 billion in October 2022.

He added a series of new features to X, including livestreaming, video and audio calls, and even plans to incorporate banking.

Executives at X, the social media site formerly known as Twitter, said they see YouTube and LinkedIn as future competitors while pursuing new business lines in video and hiring.

 

Owner Elon Musk and Chief Executive Officer Linda Yaccarino called out the two sites during an all-company meeting Thursday to commemorate one year since Musk’s takeover of Twitter Inc., according to a person familiar with the matter. The duo also referenced ambitions to create a news wire service called XWire, which would rival Cision’s PR Newswire, the person said, asking not to be identified as the discussion was private.

 

The meeting was the first time Musk and Yaccarino have addressed the entire company together, the person said. Yaccarino was hired as X’s CEO in May and joined from NBCUniversal, where she was in charge of advertising and partnerships.

 

Musk, the world’s richest man, closed a $44 billion deal to take Twitter private on Oct. 27, a year ago. He quickly fired most of the social platform’s executives and cut or sparked resignations from most of the staff. Advertisers fled the platform and have showed reluctance to come back. Both Musk and Yaccarino have touted record amounts of time being spent on the platform, and count 500 million users — though by some third-party estimates, there are fewer people logging in than this time last year. 

 

While Yaccarino has focused on relationships with advertisers, Musk has concentrated on overhauling the product by touting premium subscriptions, changing the meaning of account “verification” and relying on a crowd-sourced fact-checking system called Community Notes. 

 

Revenue at X is still largely coming from advertising, which accounts for about 75% of total sales compared with 25% from subscriptions and data, the person said. Subscriptions have grown 25% to 30% on a quarterly basis, the person said.

 

But subscriptions still remain a small fraction of X’s users. Data from independent researcher Travis Brown shows that subscriptions account for less than 1% of the total user base. X will target small-and medium-sized businesses in 2024 to increase advertising revenue, the person said.

 

It’s unclear what X’s YouTube, LinkedIn and PR Newswire competitors will look like, and the executives provided scant details.

In a joint internal memo sent to X staff, seen by Bloomberg News, Musk and Yaccarino said the company is “now positioned for growth” and cited a “decade’s worth of innovation in just 12 months” on the platform. 

 

The executives also discussed X’s payments ambitions during the talk with staff, adding in the memo that financial tools will “give people and businesses more opportunities.”

Executives at X, the social media site formerly known as Twitter, said they see YouTube and LinkedIn as future competitors while pursuing new business lines in video and hiring.

 

Owner Elon Musk and Chief Executive Officer Linda Yaccarino called out the two sites during an all-company meeting Thursday to commemorate one year since Musk’s takeover of Twitter Inc., according to a person familiar with the matter. The duo also referenced ambitions to create a news wire service called XWire, which would rival Cision’s PR Newswire, the person said, asking not to be identified as the discussion was private.

 

The meeting was the first time Musk and Yaccarino have addressed the entire company together, the person said. Yaccarino was hired as X’s CEO in May and joined from NBCUniversal, where she was in charge of advertising and partnerships.

 

Musk, the world’s richest man, closed a $44 billion deal to take Twitter private on Oct. 27, a year ago. He quickly fired most of the social platform’s executives and cut or sparked resignations from most of the staff. Advertisers fled the platform and have showed reluctance to come back. Both Musk and Yaccarino have touted record amounts of time being spent on the platform, and count 500 million users — though by some third-party estimates, there are fewer people logging in than this time last year. 

 

While Yaccarino has focused on relationships with advertisers, Musk has concentrated on overhauling the product by touting premium subscriptions, changing the meaning of account “verification” and relying on a crowd-sourced fact-checking system called Community Notes. 

 

Revenue at X is still largely coming from advertising, which accounts for about 75% of total sales compared with 25% from subscriptions and data, the person said. Subscriptions have grown 25% to 30% on a quarterly basis, the person said.

 

But subscriptions still remain a small fraction of X’s users. Data from independent researcher Travis Brown shows that subscriptions account for less than 1% of the total user base. X will target small-and medium-sized businesses in 2024 to increase advertising revenue, the person said.

 

It’s unclear what X’s YouTube, LinkedIn and PR Newswire competitors will look like, and the executives provided scant details.

In a joint internal memo sent to X staff, seen by Bloomberg News, Musk and Yaccarino said the company is “now positioned for growth” and cited a “decade’s worth of innovation in just 12 months” on the platform. 

 

The executives also discussed X’s payments ambitions during the talk with staff, adding in the memo that financial tools will “give people and businesses more opportunities.”

Executives at X, the social media site formerly known as Twitter, said they see YouTube and LinkedIn as future competitors while pursuing new business lines in video and hiring.

 

Owner Elon Musk and Chief Executive Officer Linda Yaccarino called out the two sites during an all-company meeting Thursday to commemorate one year since Musk’s takeover of Twitter Inc., according to a person familiar with the matter. The duo also referenced ambitions to create a news wire service called XWire, which would rival Cision’s PR Newswire, the person said, asking not to be identified as the discussion was private.

 

The meeting was the first time Musk and Yaccarino have addressed the entire company together, the person said. Yaccarino was hired as X’s CEO in May and joined from NBCUniversal, where she was in charge of advertising and partnerships.

 

Musk, the world’s richest man, closed a $44 billion deal to take Twitter private on Oct. 27, a year ago. He quickly fired most of the social platform’s executives and cut or sparked resignations from most of the staff. Advertisers fled the platform and have showed reluctance to come back. Both Musk and Yaccarino have touted record amounts of time being spent on the platform, and count 500 million users — though by some third-party estimates, there are fewer people logging in than this time last year. 

 

While Yaccarino has focused on relationships with advertisers, Musk has concentrated on overhauling the product by touting premium subscriptions, changing the meaning of account “verification” and relying on a crowd-sourced fact-checking system called Community Notes. 

 

Revenue at X is still largely coming from advertising, which accounts for about 75% of total sales compared with 25% from subscriptions and data, the person said. Subscriptions have grown 25% to 30% on a quarterly basis, the person said.

 

But subscriptions still remain a small fraction of X’s users. Data from independent researcher Travis Brown shows that subscriptions account for less than 1% of the total user base. X will target small-and medium-sized businesses in 2024 to increase advertising revenue, the person said.

 

It’s unclear what X’s YouTube, LinkedIn and PR Newswire competitors will look like, and the executives provided scant details.

In a joint internal memo sent to X staff, seen by Bloomberg News, Musk and Yaccarino said the company is “now positioned for growth” and cited a “decade’s worth of innovation in just 12 months” on the platform. 

 

The executives also discussed X’s payments ambitions during the talk with staff, adding in the memo that financial tools will “give people and businesses more opportunities.”

Executives at X, the social media site formerly known as Twitter, said they see YouTube and LinkedIn as future competitors while pursuing new business lines in video and hiring.

 

Owner Elon Musk and Chief Executive Officer Linda Yaccarino called out the two sites during an all-company meeting Thursday to commemorate one year since Musk’s takeover of Twitter Inc., according to a person familiar with the matter. The duo also referenced ambitions to create a news wire service called XWire, which would rival Cision’s PR Newswire, the person said, asking not to be identified as the discussion was private.

 

The meeting was the first time Musk and Yaccarino have addressed the entire company together, the person said. Yaccarino was hired as X’s CEO in May and joined from NBCUniversal, where she was in charge of advertising and partnerships.

 

Musk, the world’s richest man, closed a $44 billion deal to take Twitter private on Oct. 27, a year ago. He quickly fired most of the social platform’s executives and cut or sparked resignations from most of the staff. Advertisers fled the platform and have showed reluctance to come back. Both Musk and Yaccarino have touted record amounts of time being spent on the platform, and count 500 million users — though by some third-party estimates, there are fewer people logging in than this time last year. 

 

While Yaccarino has focused on relationships with advertisers, Musk has concentrated on overhauling the product by touting premium subscriptions, changing the meaning of account “verification” and relying on a crowd-sourced fact-checking system called Community Notes. 

 

Revenue at X is still largely coming from advertising, which accounts for about 75% of total sales compared with 25% from subscriptions and data, the person said. Subscriptions have grown 25% to 30% on a quarterly basis, the person said.

 

But subscriptions still remain a small fraction of X’s users. Data from independent researcher Travis Brown shows that subscriptions account for less than 1% of the total user base. X will target small-and medium-sized businesses in 2024 to increase advertising revenue, the person said.

 

It’s unclear what X’s YouTube, LinkedIn and PR Newswire competitors will look like, and the executives provided scant details.

In a joint internal memo sent to X staff, seen by Bloomberg News, Musk and Yaccarino said the company is “now positioned for growth” and cited a “decade’s worth of innovation in just 12 months” on the platform. 

 

The executives also discussed X’s payments ambitions during the talk with staff, adding in the memo that financial tools will “give people and businesses more opportunities.”