SK Finance, a leading non-banking finance company, has announced a strategic partnership with ICICI Prudential Life Insurance Company to offer group credit protection insurance solutions for customers of SK Finance.
The alliance will encourage responsible borrowing and provide better financial protection, especially in underserved communities, by offering simple and seamless loan insurance
SK Finance, with a presence across rural and semi-urban geographies, offers customer-centric credit life insurance solutions to over 9.3 lakh customers.
Credit life products equip customers to better manage risk and ensure the family’s financial plan is not disrupted.
Upendra Prabhu, Chief of Distribution – Credit Life & Protection, ICICI Prudential Life Insurance Company, said distribution is key to enhancing penetration and achieving the objective of ‘Insurance for All’.
The collaboration aligns with the company’s focus on improving accessibility to life insurance, while supporting customers’ long-term financial protection needs, he said.
A credit life product ensures that, in an eventuality, customers leave behind an asset for their families and not a liability in the form of an outstanding loan, he added.
Yash Setia, Whole Time Director, SK Finance, said beyond providing credit, the company aims to make customers financially resilient and protect their families from financial disruption as well as loan liabilities.
The partnership with ICICI Prudential Life Insurance aligns with the broader vision under insurance vertical, SK Bima, to deliver integrated credit and risk protection solutions for Naya Bharat, he said.
The collaboration reflects the shared commitment of both organisations to simplify life insurance and promote the long-term financial wellbeing of its customers, said SK Finance.
Published on February 27, 2026
