Bengaluru-headquartered InMobi has acquired MobileAction, an AI-powered platform specialising in iOS app growth, to deepen its capabilities in Apple’s advertising ecosystem. Financial terms of the transaction were not disclosed.
Founded in 2013 and based in San Francisco, MobileAction has built its reputation around Apple Ads management and App Store Optimisation (ASO), helping app developers and marketers improve discoverability and drive user acquisition on iOS. The platform is used by marquee global brands including Google, Meta, DoorDash, Square, Zalando, Playtika and Priceline.
The acquisition gives InMobi Advertising access to MobileAction’s data infrastructure — which spans over 90 million creatives, 6 million keywords, 5 million apps, 1 lakh publishers and 5 lakh advertisers — enabling faster, more precise campaign decision-making for marketers operating in an increasingly competitive app economy.
“As the advertising ecosystem shifts toward AI-led intelligence and platform-native expertise, marketers need partners who can deliver both scale and precision,” said Rohit Dosi, Vice-President and General Manager at InMobi. “MobileAction’s AI-powered platform and leadership in helping marketers drive growth for their apps makes this a highly strategic addition to InMobi Advertising.”
For InMobi, the deal also extends what the company describes as its full-stack advantage — pairing MobileAction’s performance capabilities with Glance, its agentic commerce consumer platform, and its broader global advertising offering.
Aykut Karaalioglu, Founder and CEO of MobileAction, said the acquisition would accelerate the company’s product roadmap. “I am confident our shared vision for the future of agentic AI-driven advertising — spanning innovation, data-driven decision-making, and customer impact — will allow us to deliver even greater value to marketers worldwide,” he said.
Following the close of the transaction, MobileAction will continue to operate as a dedicated platform. Its teams across the United States, Europe and Turkey will join the InMobi Group, with the company planning further investment in product innovation and go-to-market efforts across the US, Asia-Pacific, MENA and other global markets.
Published on May 7, 2026
