Meesho Limited shares closed at ₹162.38 on Friday, down 1.16 per cent from the previous close of ₹164.29, as the recently-listed e-commerce platform continues to trade below its December highs. The stock has declined nearly 11 per cent year-to-date and approximately 36 per cent from its 52-week high of ₹254.40 reached on December 18, 2025.
Two major brokerages have initiated coverage on Meesho with cautious ratings despite acknowledging the company’s strong market position. JM Financial assigned a ‘Reduce’ rating with a target price of ₹170, citing limited upside potential at current levels. Morgan Stanley initiated with an ‘Equal-weight’ rating and a similar target of ₹169, suggesting the stock appears fully valued.
Both research reports highlight Meesho’s dominant position in India’s value e-commerce segment. The platform serves 234 million annual transacting users and works with over 700,000 sellers as of September 2025. JM Financial expects the company to account for 99 per cent of India’s online shopper base by fiscal 2030, up from approximately 90 per cent currently.
Analysts project robust revenue growth, with JM Financial forecasting a 27 per cent compound annual growth rate between fiscal 2025-2030. However, profitability remains a concern. The company reported adjusted EBITDA losses of 3.2 per cent of net merchandise value in the first half of fiscal 2026, though this is expected to improve to break-even by fiscal 2028.
Meesho’s business model focuses on low average order values of around $3, targeting price-sensitive consumers primarily in tier 2-4 cities. The company operates an asset-light marketplace with zero commission for sellers, monetizing instead through logistics services and advertising. Morgan Stanley estimates the platform’s serviceable addressable market could reach $600-653 billion by fiscal 2030.
A key risk identified by analysts is the company’s logistics spread, which came under pressure in the first half of fiscal 2026 due to industry consolidation. JM Financial also flagged potential supply pressure when pre-IPO lock-in periods expire in June 2026, with over 50 per cent shareholding held by venture capital and private equity investors.
The stock listed on December 10, 2025, and currently trades with an impact cost of 0.04 per cent and daily volatility of 1.89 per cent.
Published on January 16, 2026