D2C startups tap AI to improve delivery completion rates by 11%: Velocity

D2C startups tap AI to improve delivery completion rates by 11%: Velocity



Direct-to-consumer (D2C) startups are increasingly turning to artificial intelligence (AI)-led interventions to strengthen last-mile delivery in Tier-II and smaller cities. 

 


These companies, which leverage tools like AI voice calls, automated order and address verification and cash on delivery (COD)-to-prepaid conversion, have seen an 11 percent improvement in delivery completion rates, according to Velocity Shipping data. 

 


Abhiroop Medhekar, co-founder and chief executive officer of Velocity, said, “For digital-first brands, logistics inefficiencies are where profitability is increasingly lost. While demand from Tier-II and Tier-III markets has grown significantly, fulfilment reliability remains inconsistent due to higher last-mile costs, limited network density, and operational complexity. What our data consistently shows is that proactive, early AI-driven intervention across order and address verification, risk scoring, and delivery workflows significantly improves delivery outcomes.”

 
 


Even though non-metro markets are emerging as key growth markets for the country’s e-commerce ecosystem, persistent last-mile delivery challenges lead to reverse logistics, adding to company costs. For context, failed deliveries and RTOs (return-to-origin) account for around 25-30 per cent of revenue losses during peak festive periods.

 


According to a Bain & Co. report, three in five new online shoppers since 2020 are from smaller cities, while nearly 60 percent of new sellers since 2021 are based outside Tier-I markets. These markets account for more than 67 per cent of total shipments, but only about 60 per cent are successfully delivered. The number is far lower than the metro fulfilment rate of 73 per cent.

 


“This gap is largely due to structural challenges such as inconsistent address formats, limited courier coverage, larger delivery areas, and a high share of COD orders, which increases the risk of cancellations and failed deliveries,” the company’s data found. 

 


India’s e-commerce market is projected to grow from $70-80 billion in 2024 to $180-200 billion by 2030, and D2C channels are expected to grow nearly three times faster than traditional marketplaces. 

 



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Nasa families don't go to the moon, but they too are on the mission

Nasa families don't go to the moon, but they too are on the mission



By Katrina Miller

 


When the astronaut Reid Wiseman learned that he would be commanding Nasa’s Artemis II mission around the moon, his immediate reaction was not excitement.

 


“It was pretty heavy,” Wiseman said on Nasa’s Curious Universe podcast. In part, that is because he is the sole parent of two daughters.

 


“It was not like you just won the lottery and you’re running out and jumping for joy,” he said. “It was not that feeling at all.”

 


Venturing into space has always been dangerous. But the risk of Artemis II is even higher. The test flight is the first time humans have gone to the moon in more than half a century, and the mission is using a vehicle that had never before carried astronauts to space.

 
 


The toll of such risk is felt not only by the astronauts, but also by their loved ones — long before liftoff occurs.

 


“The launch is a capstone stress event,” said James Picano, a psychologist at Nasa’s Johnson Space Center in Houston who works to support the families of Artemis II. But “there’s an incredible amount of stress on a family before the launch even happens.”

 


For them, he added, “the mission begins at assignment.”

 


Nasa selected the Artemis II crew in 2023, nearly three years before the mission launched on Wednesday.

 


Astronaut training is rigorous and time-consuming, even for more routine trips to the International Space Station. The strain of long stretches of time away from spouses and children is amplified by intense schedules and the ambiguity of ever-shifting timelines.

 


Dr Catherine Hansen, who is married to Jeremy Hansen, Artemis II mission specialist of the Canadian Space Agency, described the stress of juggling various briefings and contingency planning before the moon launch.

 


“It is all-consuming for our whole family,” she wrote in a Facebook post. (The Hansens have two daughters and a son.) Planning was made even more difficult by needing to prepare for the worst-case scenario, she added, “conversations that no family of a moon-bound astronaut ever wants to have, but absolutely must.”

 


When Nasa first began sending astronauts to space in the 1960s, little formal support was available to wives and children.

 


Tracy L Scott, a sociologist at Emory University who researches the lives of astronaut families, described the space agency at the time as “much more like a startup” — small, informal and casual.

 


“Everybody knew each other,” said Dr Scott, whose father, Commander David Scott, flew in the agency’s Gemini and Apollo programs.

 


In the tightknit communities around Nasa’s astronaut training facility in Houston, the families forged their own bonds of support.

 


Astronauts of previous missions would visit the homes of crew members in space to walk them through what was happening. Some of the women, drawn together by the shared experience of raising children while married to absentee husbands in dangerous careers, formed the Astronaut Wives Club (the subject of a book and TV series).

 


Families were thrust into the public eye, as reporters set up shop on their lawns and even inside homes. Nasa provided no media training, though many of the wives live in the spotlight.

 


According to Dr Scott, more formal psychological, medical and financial resources for astronaut families began to appear after the 1967 Apollo 1 disaster, in which three crew lost their lives. “But this was being developed kind of by the seat of the pants at the time,” she said.

 


As Nasa grew, the culture shifted to less personal and more bureaucratic, and astronaut families fell out of public view. The Astronaut Wives Club morphed into an organization known as the Astronaut Spouses Group, which interfaces with Nasa’s Astronaut Family Support Office and its Behavioral Health and Performance Operations group.

 


“Family needs and family support have come into full relief,” Dr Picano said, adding that the resources were essential for the success of missions, allowing the onboard crew to fully concentrate on tasks in space.

 


Dr Picano has worked with Anna Morgenthaler, a Nasa psychologist, to offer counseling, routine check-ins and other services for the families of astronauts headed toward the International Space Station.

 


But the group has had to rethink support strategies for the Artemis program, which plans to establish a sustained presence on the moon and send astronauts to Mars. Deep space exploration will come with new challenges for families. One big issue will be communication.

 


On the International Space Station, astronauts can stay in touch with people on Earth via email, phone and video calls. Artemis crews, on the other hand, will have less opportunity to connect with their loved ones. Communications with astronauts on the moon face a brief time delay. The families of the Artemis II crew members were trained on what to expect and on how to navigate around these delays.

 


“You can imagine some of the complex emotions you might feel as a family member,” Dr Morgenthaler said. “You’re excited, you’re proud of them, but also there’s some anxiety and some fear about potential risks.”

 


Two weeks before the launch, the astronauts entered quarantine in Houston with their families. The crew traveled separately from their loved ones to John F Kennedy Space Center in Florida five days before liftoff.

 


“This endgame time is probably the most precious time you can have,” Wiseman said in an interview in January from quarantine in Houston before a postponed launch attempt. “You get a moment to think about what’s truly valuable in your life.”

 


On Wednesday afternoon, the astronauts, wearing bright orange spacesuits, lined up across from their loved ones to share final goodbyes. Victor Glover, the Artemis II pilot, blew kisses to his wife and four daughters. Mission specialist Christina Koch curled her fingers in the shape of a heart toward her husband.

 


Then the crew loaded into a van that drove them to the launchpad, got strapped to their seats in a spacecraft atop Nasa’s giant rocket and blasted off toward space.

 


The astronauts did not get a chance to speak with their families until the third and fourth days of the mission. In a video call with NBC News, Wiseman described speaking with his daughters as “surreal,” as he and the rest of the crew sped toward the moon.

 


“For a moment, I was reunited with my little family,” he said. “It was the greatest moment of my entire life.”



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Tech Wrap April 6: Samsung Messages, WhatsApp noise cancellation, iOS 26.5

Tech Wrap April 6: Samsung Messages, WhatsApp noise cancellation, iOS 26.5


 


Samsung is set to phase out its native Messages app in the US by July 2026 and is encouraging users to switch to Google Messages. The company confirmed the decision through an “End of Service Announcement,” noting that the app will stop functioning after the deadline. This move reflects a shift in Samsung’s messaging strategy, as it steps away from its own platform and moves closer to Google’s ecosystem for a more unified Android experience. Google Messages is being positioned as the default option, with Samsung also assisting users during the transition.

 
 

 


WhatsApp is reportedly working to improve call quality by introducing a noise cancellation feature for voice and video calls. As per a report by WABetaInfo, the feature is currently available to a small group of Android beta users and is expected to roll out more widely over time, with the aim of cutting down background noise during calls. The report added that this feature could be particularly helpful for users who often take calls in noisy environments, as it filters ambient sounds while keeping the speaker’s voice clear.

 

 


Apple has released the first public beta of iOS 26.5, allowing iPhone users enrolled in the iOS 26 beta programme to try out new features. According to 9To5Mac, the update brings the “Suggested Places” feature to Apple Maps, introduces end-to-end encryption for RCS, and enables support for pushing Live Activities to third-party accessories. The iOS 26.5 public beta 1 is now available for compatible iPhone models.

 

 


Realme is preparing to launch its new wireless earbuds, the Realme Buds T500 Pro, on April 16. Ahead of the launch, the company has disclosed key details, including support for Hi-Res Audio and the LHDC 5.0 Bluetooth codec for lossless audio. The company stated that this feature is designed to deliver improved sound quality with greater detail and reduced latency, especially for users who stream high-quality content. The Realme Buds T500 Pro will be offered in three colour options: Lemon Cola, Orange Mint and Chocolate.

 

 


Anthropic has widened access to a key Claude feature that links the AI to Microsoft apps. As per the company’s latest post on X (formerly Twitter), the Microsoft 365 connector is now available across all Claude plans, including the free tier. The company said users can connect Outlook, OneDrive and SharePoint to bring emails, documents and files directly into conversations. Previously limited to Team and Enterprise plans, the feature now allows users to access and analyse their data without manually uploading files.

 

 


If you are planning to buy a Mac Studio or Mac mini, you may need to wait up to five months for delivery. Shipments of certain variants of the M4 Max Mac Studio, M3 Ultra Mac Studio, and Mac mini models powered by M4-series chips have been delayed by several months, likely due to the ongoing global memory shortage.

 

 


OnePlus is gearing up to introduce the OnePlus Nord 6 in India on April 7, as the successor to the OnePlus Nord 5. Ahead of the launch, the company has revealed that the device will be powered by the Qualcomm Snapdragon 8s Gen 4 processor and feature a 9,000mAh battery. The smartphone will also come with IP66, IP68, IP69 and IP69K ratings for dust and water resistance. OnePlus has confirmed that the device will be available as an Amazon Specials product, with sales on Amazon starting April 9.

 

 


The iPhone Air, launched alongside the iPhone 17 series in September last year, is currently available at a discount of up to Rs 29,000, including bank offers. On Amazon India, the 256GB variant can be bought at an effective price of Rs 90,990, compared to its original launch price of Rs 119,900. Buyers can also choose no-cost EMI options along with additional bank cashback offers.

 



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Realme Buds T500 Pro with Hi-Res audio, LHDC support launching April 16

Realme Buds T500 Pro with Hi-Res audio, LHDC support launching April 16



Realme is gearing up to launch its new wireless earbuds, the Realme Buds T500 Pro, on April 16. Ahead of the launch, the company has revealed key features, including support for Hi-Res Audio and the LHDC 5.0 Bluetooth codec for lossless audio. The company said that this feature will deliver better sound quality with more detail and lower latency, especially for users who stream high-quality audio. The Realme Buds T500 Pro will be available in three colour options: Lemon Cola, Orange Mint and Chocolate.


Realme Buds T500 Pro: What to expect

Realme said that the Buds T500 Pro will come in a compact charging case inspired by a “candy box” design. The upcoming earbuds will feature 12.4mm drivers and support Hi-Res Audio. According to the company, the inclusion of LHDC 5.0 suggests that the earbuds may offer better wireless audio transmission, provided the connected device supports it.

 
 


Realme will also offer active noise cancellation (ANC), with claims of up to 50dB noise reduction. Alongside this, the earbuds come with a six-microphone setup and an AI-based noise cancellation algorithm designed to improve call clarity in different environments.


On the battery front, Realme claims a total playback time of up to 56 hours with the case. The company also mentioned that the buds will offer 14 days of playback on a single charge.

 


The earbuds will support Bluetooth 6.1 and offer 45ms ultra-low latency, which could be useful for gaming or video streaming where audio delay matters. There are also multiple EQ modes, allowing users to adjust sound output based on their preference.

 

Another feature highlighted is real-time translation, including two-way and face-to-face modes. This could help users communicate across languages, although its accuracy and usability will depend on real-world performance. 

 


Realme Buds T500 Pro: Specifications


  • Audio: 12.4mm drivers with Hi-Res Audio support

  • Codec: LHDC 5.0

  • Noise Cancellation: Up to 50dB ANC

  • Microphones: 6-mic setup with AI noise reduction

  • Battery: Up to 56 hours total playback (with case)

  • Single Charge: Up to 14 days playback

  • Connectivity: Bluetooth 6.1

  • Latency: 45ms ultra-low latency

  • EQ Modes: Multiple sound presets

  • Special Features: Real-time translation (two-way and face-to-face)

  • Design: Compact “candy box” style case

  • Colours: Lemon Cola, Orange Mint, Chocolate



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OnePlus Nord 6 with 9000mAh battery launching on April 7: What to expect

OnePlus Nord 6 with 9000mAh battery launching on April 7: What to expect


OnePlus is set to launch the OnePlus Nord 6 in India on April 7, a successor to the OnePlus Nord 5. Ahead of the launch, the company has revealed that the OnePlus Nord 6 will be powered by the Qualcomm Snapdragon 8s Gen 4 chip and pack a 9,000mAh battery. The smartphone will come with IP66, IP68, IP69 and IP69K protection against dust and water. The company has also confirmed that the upcoming smartphone will be launched as an Amazon Specials product, stating its availability on the e-commerce platform Amazon from April 9.


OnePlus Nord 6 launch details


  • Date: April 7

  • Time: 7:00 PM IST

  • Availability: Amazon

  • Sale: April 9

 


OnePlus Nord 6: What to expect


OnePlus has confirmed that the Nord 6 will be powered by the Qualcomm Snapdragon 8s Gen 4 chip paired with up to 12GB RAM and 256GB internal storage. As per the company, it will arrive with support for 165 FPS gameplay on Battlegrounds Mobile India (BGMI). The smartphone will come with a “Touch Reflex” chip and a six-axis console controller gyro.

 


For Wi-Fi connectivity, the OnePlus Nord 6 will feature a G2 Wi-Fi chip. The smartphone will pack a 9,000mAh battery, which has been claimed to offer up to 2.5 days of battery life. As per the company’s website, the OnePlus Nord 6 will arrive in three colour options – silver, green and black. Additionally, the OnePlus Nord 6 will run on OxygenOS and will offer six years of software patches.

 


According to a report from 91Mobiles, the smartphone will likely sport a 165Hz 1.5K AMOLED display, the same panel used on the OnePlus 15. On the camera side, the smartphone is expected to get a 50MP Sony LYTIA-600 primary sensor paired with an 8MP ultrawide and a 32MP front camera.

 

As per the previous report, the OnePlus Nord 6 is likely to be priced higher compared to its predecessor, the OnePlus Nord 5, which was launched in India last July with a starting price of Rs 29,999. 

 


OnePlus Nord 6: Expected specifications


  • Display: 1.5K AMOLED, 165Hz refresh rate

  • Chipset: Qualcomm Snapdragon 8s Gen 4

  • RAM: Up to 12GB LPDDR5X

  • Storage: 256GB UFS 4.1

  • Rear Cameras: 50MP Sony LYTIA-600 (OIS) + 8MP ultrawide

  • Front Camera: 32MP

  • Battery: 9,000mAh 

  • Charging: 80W wired

  • Operating System: OxygenOS 16 based on Android 16

  • Water Resistance: IP66, IP68, IP69, IP69K

  • Software Support: 4 major OS updates, 6 years of security patches



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Claude AI can now pull data from Outlook, Teams, OneDrive for free users

Claude AI can now pull data from Outlook, Teams, OneDrive for free users


Anthropic has expanded access to a key Claude feature that connects the AI to Microsoft apps. According to the company’s latest post on X (formerly Twitter), the Microsoft 365 connector is now available across all Claude plans, including the free tier. The company said users can connect Outlook, OneDrive and SharePoint to bring emails, documents and files directly into conversations. Earlier limited to Team and Enterprise plans, the feature lets users access and analyse their data without manually uploading files.


What is Claude’s Microsoft 365 connector?


According to the company, the Microsoft 365 connector allows Claude to connect with apps like Microsoft Outlook, Microsoft Teams, SharePoint and OneDrive. This means Claude can search, read and analyse data directly from these services. Instead of uploading documents or copying text, users can let Claude pull information such as emails, meeting transcripts and stored files in real time. This helps the AI understand context better and assist with tasks more efficiently.

 
 


What can Claude do with Microsoft apps?

 


According to Mint, the connector currently offers read-only access. This means Claude can view and analyse information but cannot make changes.

 


Here’s what it can do:


  • SharePoint and OneDrive: Search and read documents, pages and folders

  • Outlook: Search emails using filters like sender or date, and read full threads

  • Calendar: Check upcoming events and find available meeting slots

  • Teams: Search chat messages, channel conversations and meeting transcripts
However, Claude cannot send emails, schedule meetings, create documents or post messages on behalf of the user. 

 


How to set it up

 


Mint reported that setting up the connector depends on the type of Claude plan. One key requirement is that users must sign in with a Microsoft 365 account linked to a Microsoft Entra tenant. Personal Microsoft accounts are not supported right now.

 


For free, Pro and Max users, a Microsoft Entra Global Administrator must first approve access for the organisation. After that, users can connect their account through the “Connectors” section in Claude settings.


For Team and Enterprise plans, Workspace Owners need to enable the connector from organisation settings. Once admin approval is complete, individual users can activate it from their own settings.

 



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